Helped her hamburger

Musical numbers bent on mind domination turned a thread by Helper’s advertising and marketing. The above advert, scored by jingle-makers Paul Libman and Paul Iams and that includes Len Dresslar, the unique voice of the Jolly Inexperienced Large, weaponizes a joyous, gospel-style tune certain to maintain listeners attempting to recollect tongue-twister lyrics “Hamburger Helper helped her hamburger assist her make an important meal” for hours afterward.

Libman recollects composing demos for a number of lyricists competing for the challenge, additionally from company DDB Worldwide. The “Helped Her Hamburger” lyrics “created by a author named Larry Cohen, was the clear winner,” he advised Advert Age this month.

“For my part, it was each due to the repeating ‘h’ alliteration,” stated Libman, “and the memorability of the ascending melody traces that the lyric instructed to me.”

Libman and Iams created many Hamburger Helper songs because the product’s line expanded.

“An enormous a part of the enjoyable was working with Joel Cory, the great voice of the Serving to Hand. A real professional (and an important sport), he actually introduced the character to life.”