J-B Weld glues itself to Planet Propaganda

J-B Weld, the producer of epoxy and adhesive merchandise, appointed Planet Propaganda as its new strategic and artistic company of file following a multi-agency evaluate. The Madison, Wisconsin-based company picks up lead accountability throughout inventive, model technique, social media and content material improvement. It expects to debut a brand new model marketing campaign for the 51-year-old firm someday in 2021. J-B Weld has lately labored with TBWA/Chiat/Day New York, which was behind its Nick Offerman (“Parks and Recreation,” “The Founder”) adverts. J-B Weld was purchased again in 2008 by a bunch of personal buyers led by Chip Hanson, who now serves as chairman, CEO and president.

Hanson says the corporate selected Planet Propaganda for its profitable work with Duluth Buying and selling Co., for which it is communicated “their product advantages in a intelligent and memorable method. What actually sealed the deal was studying extra about their success rising manufacturers in a method that drives speedy gross sales and in addition builds long-term model consciousness, affinity and worth,” he says.

‘The’ is kicked out of the kitchen

The Media Kitchen has determined, in a 12 months of drastic change, to simplify its model by dropping “the” from its identify and transferring ahead as simply Media Kitchen. The rationale? “Let’s face it, the phrase ‘the’ merely denotes a number of issues already talked about or assumed to be frequent data,” the company says. Congratulations, Media Kitchen, you simply handed journalism faculty.

“After 19 years, this is perhaps powerful for some to get used to,” Media Kitchen CEO Barry Lowenthal says. “However with a model and web site refresh and an upcoming transfer to 1 World Commerce Middle, we felt the time was proper.”

Based in 2001, the company describes itself as a full-service media planning and shopping for store “with a powerful digital core.” Its motto, displayed prominently on its revamped website to coincide with the identify change reads: “Be Courageous. Be Ingenious. Defy Expectations.” Regardless of the pandemic, these are thrilling instances for Media Kitchen, which says it additionally gained a string of recent shoppers together with Jack.org and BeThere.org, Getinge, Institute of Company Administrators and Cargill’s Black Gold.

New companions

Digital product company Work & Co named two new companions: Narguess Noshirvani and Daybreak Moses. Noshirvani, based mostly out of Brooklyn, was promoted to accomplice of product administration. She joined Work & Co 4 years in the past and has been serving as group director. The company says throughout her time there she’s led “advanced tasks” for shoppers like Celine and Equinox. Earlier than Work & Co, she co-founded State x State, an e-commerce platform for meals, outlets and product suggestions.

Moses, who helps lead Work & Co’s Copenhagen workplace, was appointed accomplice of technique. Throughout her time with Work & Co, Moses is credited with “considerably” rising its relationship with Ikea, in addition to the Copenhagen workplace, based on the company. Earlier than Work & Co, she hung out at Elephant, the place she led product innovation work for Apple and Goldman Sachs.

“Asserting these well-deserved promotions allows us to take care of Work & Co’s hands-on mannequin,” says Work & Co Product Administration Companion Rachel Bogan. “We now have extra leaders to supply ongoing mentorship, maintain robust connections throughout groups and in addition deliver extra consistency to the best way we run tasks throughout our areas, all which is much more necessary within the distant atmosphere.”

iCrossing exec joins ‘the most important company you’ve got by no means heard of’

Chris Apostle, former chief media officer of iCrossing, has landed a brand new position as govt VP, managing accomplice of e-retail and Amazon for digital advertising and marketing and efficiency store Labelium. Apostle—who additionally not too long ago hung out at Havas and Ogilvy, R/GA and Sapient earlier in his profession—is chargeable for the administration, development and organizational improvement for the e-commerce enterprise unit at Labelium, based on his LinkedIn profile. The 300-person Labelium works throughout 23 places of work globally and homes greater than 350 shoppers together with L’Oreal, Lexmark, Tommy Hilfiger and Maybelline. At iCrossing, Apostle says he created the e-retail unit “with a really heavy focus” on firms like Amazon and Alibaba. He describes Labelium as a “way more nimble group” that has been capable of “take data, knowledge, expertise because it’s rising” and take a look at and use it. In his new position, he’ll be centered on advancing “the extent and depth pf relationships inside the platforms,” i.e. Amazon, Google, Fb, eBay, and so on.

“I wish to say Labelium is the most important company you’ve most likely by no means heard of,” Apostle says. “I’m seeking to change that fairly considerably.”