AdColor has appointed Droga5 to be its company of file, choosing the award-winning artistic store to assist amplify its international affect forward of the diversity-focused group’s fifteenth anniversary.
“We’re ecstatic to associate with Droga5 and faucet their industry-leading abilities to evolve our model and proceed pushing boundaries within the DE&I world,” says Tiffany R. Warren, founder and president of AdColor.
“We’re assured Droga5’s top-notch creativity and model considering coupled with AdColor’s immense ambition will assist us take the group—and the best way our group experiences our model—to the subsequent degree,” she says.
The seek for an company of file was spurred partially by the pandemic, which noticed the annual AdColor Awards, Convention and Futures program shift to digital codecs, thereby exposing the previously home occasions to a wider, international viewers for the primary time.
Droga5, named Advert Age’s Agency of the Decade final 12 months, “will assist AdColor capitalize on this elevated engagement and general consciousness,” the group mentioned in an announcement. It’ll additionally broaden the digital footprint of AdColor All over the place in 2021 and past, and “drive the evolution” of the group’s enterprise mannequin, which is aimed toward turning into a worldwide chief in variety, fairness and inclusion within the artistic industries.