The February 22, 2021 Advert Age Digital Version is now out there for obtain.
On this concern, how entrepreneurs can benefit from SXSW On-line, the first competition to really feel the affect from COVID-19, that is now a testing floor for digital manufacturers, and elaboate promotional items geared toward influencers get a giant improve. Plus:
5 QUESTIONS WITH YADIRA HARRISON
Verb’s co-founder discusses creating intimate model occasions and constructing an experiential enterprise in a pandemic. And whereas tactile interactions between manufacturers and customers could have halted in March 2020, she says, model occasions had been due for a realignment with function and authenticity.
WHY MARKETERS FLOCK TO CLUBHOUSE TO TOUT THEIR EXPERTISE—AND BRANDS
Up to now month, advertising leaders have joined the invite-only Clubhouse audio app to steer often-spontaneous talks on every thing from the Tremendous Bowl 5-second Reddit advert to finest practices on social monitoring, content material advertising and productiveness hacks
AFTER REBRANDING AUNT JEMIMA, QUAKER FOODS MUST WALK THE TALK
With Aunt Jemima’s rebranding as Pearl Milling Firm formally underway, the model faces a frightening activity—making an attempt to erase ties to a racial stereotype whereas hoping to carry onto the heritage that has stored it as a pacesetter within the pancake class for greater than a century.