Efficient lead qualification—the method of scoring prospects to find out how properly they match the profile of a worthwhile buyer prone to convert—can ship a giant payoff for B2B corporations.

The advantages of potent lead qualification embody enabling companies to extend the effectivity of their gross sales funnels, higher goal their advertising messaging, and increase their conversion charges.

How can B2B corporations successfully qualify leads? Which approaches and benchmarks are key to success?

An infographic (beneath) from Spiralytics provides an summary of lead qualification for B2B companies and supplies a step-by-step information for scoring in addition to 5 frequent frameworks for qualification.

Try the infographic