It is no query that Australia is without doubt one of the most visually gorgeous locations on Earth.

And, for generations, Australian artists have embraced the continent’s colourful tradition of their work.

When strolling by a museum or historic location in Australia, you may discover canvases coated with vibrant colours and energetic pictures that really feel like they’re transporting you into an intense or action-packed scene.

Take, for instance, this 1994 portray by Emily Kame Kngwarreye, an Australian high-colorist artis. Right here, the painter makes use of explosions of various colours to simulate the action-packed starting of Earth.

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However Australia’s colourful, energetic artwork aesthetic would not cease at artwork museums. Right now, it may be seen in structure, graphic design, and on-line. Actually, many Australian manufacturers exemplify the area’s immersive or eye-popping creative methods in net design and consumer expertise.

Whether or not you are a global marketer studying methods to design a novel net expertise for guests around the globe, or an Australian designer hoping to get a leg up on the native competitors, we have compiled a listing of 9 gorgeous Australian firm web sites you may study from.

Free Download: 77 Examples of Brilliant Web Design 

Examples of Australian Web sites

Vbreathe

Vbreathe, which sells a high-tech, compact air cleansing system for properties,leverages a full video expertise on the homepage of its web site.

vbreathe australian website demo

Whenever you enter Vbreathe’s web site, you immediately see a silent video that makes use of animations and particular results to reveal how the detoxifier works. Then, once you click on on the video’s overlaid play button, you enter a full-screen product demo video that explains how the product works and why shoppers ought to take into account it.

After viewing the silent or full-screen video, guests can scroll down to search out extra text-based product particulars and hyperlinks to content material air cleansing.

All in all, Vbreathe’s web site does an awesome job of mixing gorgeous pictures, movies, and text-based content material that educate guests about in-home air high quality and provides them the data they should justify making a purchase order.

Kua Coffee

Kua Espresso pulls guests into its web site with an interactive homepage scale that merely asks, “What number of coffees do you’ve got a day?”

Whenever you click on an quantity of espresso you drink on the dimensions and press “GO,” you are despatched by a slide present that calculates attention-grabbing measurements associated to the quantity of espresso you drink and explains the place that espresso can be sustainably sourced from if you are going to buy brews from Kua.

kua coffee australian website demo

When you full Kua’s slideshow, you may scroll by a web page that informs you extra concerning the impression of environmentally-friendly espresso brewing and the place Kua’s ingredients are sourced from.

Kua Espresso’s web site is a superb instance of how a model can create an interactive expertise that permits a customer to consider how they use or devour a product, study extra about how that sort of product is made, and discover out why a specific model’s product is best than its competitors.

Slaven Torline

Whereas some designers may discover it troublesome to create a memorable web site round one thing as logistical as monetary planning, Slaven Torline — an Australian agency that advises struggling firms — embraces whitespace and easy animations to create an intriguing, efficient, {and professional} web site.

On Slaven Torline’s homepage, all you may discover a transient mission assertion, a picture with a sphere and a dice, and a headline asking “How can we assist?”

Slaven Torline australian website demo

Whenever you hover over the sphere, you may see the phrase “Insolvency” seem with a number of record objects to the facet explaining how the enterprise will help. Whenever you hover over the sq., you may see one thing comparable across the phrase “Restructuring.

Whenever you click on “Study extra” for both Insolvency or Restructuring, the web page expands with the related form transferring all the way down to a decrease nook. From there, the form’s shadow will change based mostly on the place your mouse is transferring, including gentle interactivity to the web page.

General, Slaven Torline’s an awesome instance of how a company or B2B firm with much less visible choices can nonetheless leverage a intelligent — but skilled — aesthetic to create a memorable, attention-grabbing, and easy consumer expertise for its guests.

SeeMakePlay

SeeMakePlay is an organization that coordinates and teaches arts and crafts to youngsters in colleges or at events. Whenever you go to the location, you may see a colourful SeeMakePlay emblem surrounded by colourful animated characters. And, on the lower-right, you may click on a colour and a pencil icon which allows you to scribble all around the web page and characters.

seemakeplay australian website demo

As you scroll down, you proceed to see playful animations, testimonials, and pictures of blissful youngsters, in addition to an evidence of how the enterprise works. It’s also possible to discover an inquiry type permitting you to study extra concerning the model.

With SeeMakePlay’s web site, guests can expertise the enjoyable and pleasure of arts and crafts on the prime of the homepage, scroll to study extra concerning the enterprise, and in the end discover out the place and methods to schedule a category after they attain the underside. This is a superb method to pull a customer through the flywheel because the design attracts, engages, and delights them.

PacVac

PacVac, an Australian vacuum firm, provides its homepage guests a extremely visible and considerably interactive expertise that highlights the foremost worth factors of its Velo vacuum cleaner.

Whenever you enter the location, you see a easy picture of a girl vacuuming her residence. Then as you scroll, you start to see product photographs of the Velo, which pop in entrance of a white background.

Simply once you suppose this can be a customary product web site, you may discover that the product photographs are animated. For a few of them, you may twist and transfer the Velo in several instructions with a easy swipe of your mouse, permitting you to get an interactive 360-degree view of the product.

pacvac australian website demo

From there, the animations proceed to get extra superior with every scroll. At one level you may scroll to see how every bit of Velo’s interior equipment works.

pacvac australian website demo

Basically the home-page of this web site looks like a self-paced, interactive video demonstration that exhibits a customer every thing they should learn about a vacuum with out utterly overwhelming them. The extra you scroll, the extra complicated the small print and animations get.

The development of VacPac’s homepage content material strains up properly with the average buyer’s journey. When a prospect is doing preliminary analysis, they could simply skim a web site for gentle product info. However, as they get extra critical about buying a product, they’re going to search for a longer list of details and specifications earlier than making an knowledgeable resolution.

The Rocks Markets

The Rocks Markets is a retail and eating area in Sydney, Australia. Whereas this enterprise might simply place static meals photographs and primary info on its web site and nonetheless get nice foot visitors as a notable vacationer vacation spot, the online designers used the location to embrace colour, video, and a way of motion with every scroll.

The Rocks australian website demo

Whenever you land on the homepage, you may see that the background is a video of scrumptious meals from totally different distributors at The Rocks Market. As you scroll, you may proceed to see pictures and spot that the web page navigation shrinks to provide area to the attractive meals pictures.

The Rocks Menu australian website demo

The Rocks Markets’ web site is a superb instance of how a model can spotlight product movies and imagery, text-based content material, an in depth navigation bar, and different info with out making a homepage look too busy or overwhelming to grasp. When visiting this web site, you’re feeling such as you’ve realized nearly every thing you must know concerning the Rocks Market, however nonetheless know precisely the place to click on in case you have remaining questions earlier than your go to.

Australian Procuring Websites

Boyd Blue

Boyd Blue is a women-fun ecommerce web site and retailer chain that sells a variety of Australian-made residence merchandise — from furnishings to decor.

Whereas many different websites on this record have amped up interactivity, Boyd Blue’s designers aired on the facet of simplicity by focusing every net web page’s format round massive, high-resolution pictures of merchandise in pure residence settings.

Boyd Blue australian website demo

Except for its stunning homepage, Boyd Blue’s web site additionally options an ecommerce retailer with a design and UX that is additionally easy and simple to navigate for fast, frictionless purchases:

boyd blue australian website demo

Moderately than burying primary product photographs in a web page design with tons of descriptive textual content, the image-centered, light-text design permits customers to get an correct concept of what merchandise will appear to be in actual life, whereas additionally having fun with a easy, aesthetically pleasing net expertise.

Queen Garnet is an Australian model that sells plum-based well being and wellness merchandise similar to dietary supplements, powders, and drinks.

Like a Queen Garnet plum, which has been dubbed a “queen of antioxidants,” the QueenGarnet.com’s homepage is purple, ornamental, and makes use of regal-looking imager and fonts. Whenever you enter the homepage, you may see a brief, however memorable computerized video that presents considered one of Queen Garnets merchandise in a citadel with a moat surrounding it.

queen garnet australian website demo

As you scroll down the homepage, you may see gentle animations that present every latest Queen Garnet product and primary details about it. With every product itemizing, guests can click on to purchase it or study extra about it.

Guests also can click on to the Queen Garnet’s ecommerce store, which has the same purple aesthetic, and lists all of its merchandise:

queen garnet australian website demo

Queen Garnet’s web site is a superb instance of how manufacturers can profit from gentle video, primary animations, and a constant colour and magnificence aesthetic. The location’s royal-purple theme shouldn’t be solely enjoyable and vibrant, nevertheless it is also very memorable to guests sifting by a handful of well being and wellness websites for the proper product.

Birdsnest

Birdsnest is an ecommerce clothes web site that lets you skim by product listings or get automated product suggestions based mostly in your pursuits.

The ecommerce model’s web site design balances whitespace with colourful product photographs to provide off a simplistic, pleasant, care-free aesthetic.

birdsnest australian shopping website demo

What’s most memorable about Birdsnest’s web site is its consumer expertise.

When you’re a primary time customer, you may browse merchandise utilizing search filters, or store by classes together with physique sort, event, and even character. It’s also possible to reply a number of questions on your self and your clothes pursuits to generate a Model Profile that may assist the web site ship you strategies.

birdsnest style me australian shopping website demo

As you fill out your Model Profile, have a look at totally different merchandise, or purchase totally different outfits, the location will study extra about you and offer you product strategies in its Model Me part or by by way of an electronic mail subscription.

This can be a nice instance of how designers and advertising and marketing groups can work collectively to create a highly-personalized shopping experience that may lead a number of teams of individuals with totally different pursuits to product purchases.

When you’re excited by constructing an internet site and design that does one thing comparable, there are many reasonably priced ecommerce instruments that may assist companies in any area with personalization and ecommerce suggestions. Check out this guide to study extra about them.

What Entrepreneurs Can Study From Australian Net Design

Whether or not you are in Australia or designing an internet site globally, the examples on this record have highlighted how manufacturers can use colour, video, and different components to make their web sites (and types) appear memorable and distinctive to all guests.

Listed below are a number of methods you may strive leveraging:

  • Immersive or Interactive Experiences: Lots of the websites above drop the customer right into a video or interactive expertise that makes navigating the homepage really feel like an entertaining journey. These experiences not solely interact the customer, however they’re additionally memorable and permit prospects to simply digest numerous details about a model in a short while.
  • Excessive-Decision Imagery: All of those web sites performed up imagery, whether or not the graphics associated to merchandise or stirring up emotion. Whatever the picture technique, stable pictures with nice high quality shall be very memorable to your guests.
  • Vivid Colour Schemes: Whereas some web sites on this record masterfully performed with white area, the entire examples above had a design scheme that allowed colours associated to their pictures or manufacturers to face out.

To study extra about designing one of the best web site for attaining your model’s consciousness or gross sales objectives, check out this guide. Have already got an internet site? Click here for redesign suggestions. It’s also possible to obtain the free useful resource under for much more helpful recommendation.

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