Social media integration provides your viewers extra methods to interact and work together together with your model.

You’re creating extra alternatives for them to share your content material and promote your merchandise/providers for you. One of the best half: It’s straightforward to do.

In reality, with the appropriate instruments (which we’ll present you) you’ll have the ability to combine social media together with your web site, e mail, and different channels at this time.

Why is social media integration important?

First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways:

  1. Directing your social media audience to your website
  2. Allowing your social media accounts to be easily accessed on your website

Think about those social media buttons you see on blog posts and web pages. It allows you to easily share an interesting piece of content without having to copy and paste the URL. That’s a perfect example of social media integration in action.

Social media integration helps accomplish a few key goals, including increasing your brand reach and awareness. It also encourages engagement with your website and helps build a bigger audience on social media.

It is more important than ever that businesses and brands give their audiences more ways to interact with them. COVID-19 has changed the landscape for how people interact with businesses. More people are turning to social media than ever due to the global pandemic.

In order to help keep your brand awareness afloat (or even increase it), you’ll need to integrate social media throughout your communication channels.

Social media integration strategies for your website

Your website and social media should work together seamlessly. This helps promote your brand while boosting traffic to your social media accounts.

To help, here are three tips to integrate social media onto your website.

Add social sharing links to your blog posts

add social sharing links to blog posts

These are the social share buttons you see at the bottom of most blog posts. They sometimes also appear at the top.

They help increase awareness of your content, while also giving your readers a seamless way to share your content. The improved user experience will be a boon to your website.

When adding social share buttons, our best piece of advice is to keep it simple. You don’t need to add every. Single. Social. Media. Platform.

Instead just focus on the few platforms that are relevant to your brand.

Don’t spam your website with them either. Just keep them focused on the sharable pieces of content like your blog posts and videos.

Best practices are to place them at the top, bottom, or along the side of your page.

If you’re wondering about how to actually get social share buttons, here are a few WordPress plugins we suggest:

Add social posts to your website

One great way to spruce up your website while integrating social media is by including a feed of social media posts on your pages.

Here’s a great example from Ferrari. Notice how it’s both a call to action and also an effective plug of their Instagram account:

add social posts to website Ferrari

These are typically live feeds of your social media posts. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans.

The positive clothing brand Life is Good takes this approach with their hashtag #ThisIsOptimism.

Life is Good branded hashtag

Those who post an Instagram photo with them wearing a Life is Good shirt and include the hashtag have the opportunity to be featured on their feed on their website.

Here are some WordPress Plugins for integrating social media feeds on your website:

Create a social login option

Have you ever gone to a website that allowed you to login using your Google, Facebook, or Twitter account? Those are great examples of social logins!

create social login option

Not only is this a great way to integrate social media on your website, but it’s also the way most people prefer to login. In fact, one study from LoginRadius discovered that 73% of customers favor to login utilizing their social media accounts.

That is smart. In spite of everything, it’s a lot simpler to make use of a social media account to login than creating a wholly new profile, selecting a password, and confirming it in your e mail—solely to need to log in once more once you’re performed. As a substitute, it’s just some clicks at most and also you’re in.

Diving a bit deeper, most customers favor to login utilizing their Google account—by a really giant margin. In reality, 70.99% of users surveyed preferred Google, whereas solely 20% most popular Fb and 9.3% most popular Twitter.

WordPress plugins for social login:

Social media integration methods for e mail advertising and marketing

Listed here are just a few good methods you possibly can combine social media into your emails. Doing so will permit your readers to simply and rapidly discover your social accounts and comply with you.

Add social sharing hyperlinks to your footer

social sharing links email footer

Your emails are the proper place so as to add social sharing hyperlinks. Like your web site they’ll go to the highest or the underside of your e mail.

Most frequently although, the social sharing buttons are on the footer of emails. Within the instance above, everybody’s favourite freaky quick sandwich store Jimmy John’s consists of their three greatest social media accounts on the underside of their promotional emails.

Any good buyer relationship supervisor like Mailchimp or Fixed Contact provides you with choices to incorporate social media sharing hyperlinks on the backside of your emails.

Remind subscribers of your social neighborhood (and incentivize them)

One nice tactic for social media integration is sending out e mail blasts showcasing your social media accounts.

This can be a nice solution to invite your subscribers to attach socially by incentivizing them with the advantages of doing so.

Right here’s a very good instance from City Outfitters:

social community reminder Urban Outfitters

Supply: ReallyGoodEmails

With this e mail they each name consideration to the good photographs on their Instagram account whereas additionally selling their model of fashionable, hipster clothes.

Bolster social media campaigns with e mail blasts

Have a social media giveaway or contest? Or possibly you will have an viewers ballot you need peoples ideas on? Perhaps you’re attempting to gather some user-generated content material for a weblog submit?

Electronic mail blasts are a good way to advertise them. That is once you ship a single e mail to your total checklist asking them to finish a name to motion.

Right here’s an awesome instance from Useful:

Handy email blast

Supply: ReallyGoodEmails

They let their clients know they’ll win prizes on their Twitter account, see enjoyable photographs on their Instagram, and watch useful movies on their Fb feed.

Methods to use Hootsuite for efficient social media integration

Now that of some good causes you must implement social media integration, let’s check out how Hootsuite may help you optimize your social media sport.

Create and schedule your posts in a single place

With Hootsuite you’ll have the ability to combine your social media accounts into one easy dashboard. This lets you create a cohesive content material calendar for your whole advertising and marketing plans.

create and schedule posts on Hootsuite

This lets you get a giant image view of your social media accounts and make changes if vital.

Plus, not solely are you able to see what content material is slated to be posted, however you’ll additionally have the ability to create new content material proper on the dashboard. With just some clicks, you can too schedule them to submit later too.

Listed here are just a few articles that can assist you get began posting on Hootsuite:

Reply to customer support inquiries

Bear in mind: Social media integration is all about utilizing social media as an extension of your model. That’s why it’s so necessary to pay attention to your social sentiment (i.e. the feelings and emotions your viewers has in direction of your model) all through your digital advertising and marketing efforts.

A great way to maintain social sentiment constructive is by responding rapidly to any questions or feedback your buyer has on social media. This is likely to be a DM on Twitter or a message on Fb or a touch upon LinkedIn.

Hootsuite Inbox provides you one dashboard to interact together with your viewers throughout all of your social channels. With it, you’ll have the ability to converse to and reply any questions out of your clients by way of your social media accounts with ease.

Hootsuite Inbox customer service inquiries

To learn the way you need to use Hootsuite Inbox to your social media technique, take our free course on the tool at this time. There’s additionally this helpful article on how to use Hootsuite Inbox.

Use Hootsuite to schedule posts on all the main social networks, monitor related conversations, and monitor your engagement—all from the identical dashboard. Strive it free at this time.

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