On the lookout for an revolutionary technique to breathe new life into your present content material?

Video is the best way of the long run. And right here’s the very best half: You in all probability have already got all of the content material it’s worthwhile to create a sturdy set of selling movies for all of your social media channels.

All it’s a must to do is repurpose that content into videos that work nicely inside your present advertising and marketing technique; no brain-racking required.

Listed below are seven concepts for growth-focused advertising and marketing movies you possibly can create along with your repurposed content material. 

1. Flip virtually something right into a video slideshow

One of many best methods to repurpose content material is to make a video slideshow.

Virtually any piece of content material has discrete factors that may be summed up or condensed into slides, then compiled right into a slideshow. Video slideshows work nicely on most advertising and marketing channels, aside from YouTube.

Slideshows additionally make an excellent addition to product pages. They carry out nicely on social media. You’ll be able to even flip buyer assist paperwork (product use directions, FAQ pages) into video slideshows.

2. Reply questions and educate prospects with social media movies

Video performs extremely nicely on social media. And movies that reply questions or present attention-grabbing academic info carry out exceptionally nicely as a result of they maintain folks glued to their screens.

One of the best content material to repurpose for social media is that which solutions a query or delivers a tidbit that most individuals don’t know, together with:

  • How-to weblog posts
  • Listicle weblog posts
  • FAQ solutions
  • Podcast clips
  • Product use case movies
  • Webinars

By repurposing these kind of content material into social media movies, you’re taking one thing that doesn’t essentially match on social media and changing it right into a medium that performs very nicely within the social panorama.

A hyperlink to a weblog publish gained’t get as a lot consideration as a brief video highlighting a key level from that publish. (After all, you possibly can at all times embody a hyperlink to the entire weblog publish while you publish the video clip.)

The identical goes for pulling bits from podcasts, webinars and your FAQ web page.

Most often, you can even get fairly a number of social media video posts from one single piece of written content material. 

A typical social media video runs about 10 to 30 seconds, relying on the platform. Meaning you possibly can create a number of social media movies from one weblog publish or webinar. It additionally means you must keep away from cramming a complete piece of repurposed content material right into a single social media video.

Bear in mind: the visible element is extremely necessary on social media. Ensure that to incorporate animated visuals in your movies, even for those who’re simply pulling quotes and animating the textual content in your video. 

Add inventory footage or related product footage so your video stands out. That method, you actually profit from all of the attention-getting energy of video on social media.

3. Create video testimonials

This may not technically be repurposing content material. However it’s at the very least spinoff of different content material, so it counts.

Making video testimonials may be difficult since you want a video of a buyer giving the testimonial and permission from the shopper to make use of it in your advertising and marketing.

Nevertheless, video testimonials are a potent advertising and marketing instrument. And you’ll work a video testimonial into nearly any digital advertising and marketing channel. So a single video testimonial can complement most of your different advertising and marketing belongings.

Video testimonials make nice paid adverts. You’ll be able to embed them on product pages. They even make stable additions to advertising and marketing emails and electronic mail newsletters.

4. Promote your webinars with free video clips

Webinars are a well-liked lead era instrument as a result of they work. However as a result of they’re a lead magnet, your “free” webinars are technically not free. Viewers should give their electronic mail handle to entry the content material.

Nevertheless, you need to use a number of intriguing clips out of your webinars to get extra folks to enroll. And also you’ll get higher conversions out of your follow-up emails for those who embody a snippet of the webinar video within the emails. You may as well use these snippets to drive visitors to your recorded webinars with social media posts or add them to your webinar touchdown pages.

One other thought is to make use of clips from previous webinars that you just’re not selling anymore and switch them into social media content material and embedded movies on your weblog posts. Briefly, after getting webinar video content material, maintain utilizing it.

5. Make video case research and whitepapers

Case research and whitepapers are sometimes distributed like e-books. It’s a confirmed methodology for getting electronic mail addresses and serving to prospects make a purchase order resolution. However e-books aren’t the one technique to disseminate this info.

You’ll be able to flip these into video belongings and use the movies in one in every of two methods:

  1. Create a shorter, extra summarized video model that helps get folks within the written case research or whitepaper.
  2. Create a whole video case research or whitepaper.

The tactic you select is dependent upon your marketing strategy. In the event you want video content material to get extra visitors and downloads, it’s in all probability greatest to make use of your video as a teaser in social media posts and paid adverts.

In the event you use case research and whitepapers as a part of an in-depth gross sales course of to assist prospects make massive buy choices, creating complete video case research and whitepapers is a greatest follow.

This methodology additionally works for those who discover that persons are downloading your textual content paperwork however then failing to transform. 

It’s doable that the textual content doc isn’t interesting sufficient or is just too lengthy for many readers. Changing to video makes the content material extra accessible and simpler to recollect, which can assist enhance conversion charges.

6. Supply worth up-front with academic movies

How-to movies are among the most compelling movies you may make. They make nice social media content material. And you’ll add them to your advertising and marketing emails. Exhibiting folks learn how to do issues will doubtless by no means exit of fashion.

Sometimes, weblog posts are the content material you’ll repurpose for how-to and academic movies. Exhibiting folks learn how to do issues is as efficient in writing as in movies. So that you’ve doubtless received a sound library of how-to weblog posts.

You may as well draw out of your buyer assist group. Answering frequent buyer questions is a good way to assist potential prospects overcome their shopping for uncertainty. 

7. Broaden your podcast attain with video clips

You probably have a podcast or somebody out of your firm is a visitor on a podcast, use that content material to create movies.

It’s best if the podcast is recorded as a video as a result of then all it’s a must to do is add an intro and outro to clips from the recording. If the podcast is just recorded as audio, you possibly can pair audio clips with inventory footage or add commentary to the clips.

The objective is to create a full-fledged video from the podcast, slightly than merely changing an audio file right into a video file. Use inventory footage or report footage of a number introducing the clip and providing extra insights.

If your enterprise has a podcast, podcast video clips are the most effective methods — if not the greatest method — to extend your podcast viewers. There’s a cause so many widespread podcasts have a complete YouTube channel devoted to sharing clips with hyperlinks to the total episode within the video description.

Relying on what’s within the clip, use podcast clips to complement product pages, create social media posts, add some pop to your electronic mail publication, or add selection to your YouTube channel.

Contributed by Leah Diviney, a content material supervisor at Biteable, the world’s easiest video maker. When Leah isn’t busy making movies, she writes about them for the Biteable Weblog.

For extra insights and inspiration from at present’s main entrepreneurs, take a look at EO on Inc. and extra articles from the EO blog