Even in case you do not personally get pleasure from utilizing Fb, there is not any denying the truth that it stays the most important social media platform on the planet.

With over2.8 billion monthly active users, anybody critical about advertising and marketing a enterprise on social media must pay particular consideration to how they use Fb.

To that finish, we have curated the most recent Fb stats for 2021 that can assist you perceive the social community higher.

Whether or not you need insights on the place to speculate your advert {dollars}, otherwise you’re interested by the place to start the client’s journey on Fb or contemplating whether or not it is even value it to make use of Fb in 2021, you will discover all of the Fb statistics you could know right here.

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Our Fb stats are organized into 5 classes:

1. Facebook Ad statistics

2. Facebook User statistics

3. Facebook Demographics

4. Facebook Marketing statistics

5. Facebook Video statistics

1. Fb has 58,604 staff. (Supply: Facebook, 2021)

2. Fb income for twelve months ending in December 2021 was $85 billion. (Supply: Facebook, 2021)

3. In 2020, Fb had an annual progress charge of 57%. (Supply: Facebook, 2021).

4. 56% of individuals go to Fb to get info. (Supply: Facebook, 2019).

5. Fb is the most important social media platform primarily based on the variety of month-to-month energetic customers. (Supply: Facebook, 2021)

Mark Zuckerberg has grown Fb from a startup in his Harvard dorm room to one of the vital priceless corporations on the planet.

These stats present that Fb has continued to get pleasure from elevated income and total firm progress. Fb stays an enormous beside different social media platforms and would not appear to be it is dying anytime quickly.

As a marketer, figuring out the place Fb is and the place it’s going offers you details about how you need to use Fb on your model and greatest serve your prospects on the platform.

1. In 2020, Fb reported This autumn advert income of $27.2 million, a 31% improve from 2019. (Supply: Statista, 2021)

2. The common value for a Fb advert noticed a 5% improve whereas advert impressions grew by 25% within the fourth quarter of 2020. (Supply: Facebook, 2020)
3. Cell advertisements generated 94% of advert income within the second quarter of 2019, a 3% improve from 2019’s Q1. (Supply: Facebook 2019)

 

4.Fb’s advert income was $27.1 billion in This autumn. (Supply: Facebook, 2021)

5. The U.S. and Canada made up $13.7 billion of Fb’s advert income in This autumn (Supply: Facebook, 2021)

Revenue by Facebook User Geography Chart

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6. In Q3, 2020, Fb had over 10 million advertisers on their platform. (Supply: Statista, 2020)

 

7. Fb video advertisements have a low CPC, at $0.55. (Supply: Social Insider, 2020)

 

8. Fb advertisements have the potential to achieve over 2.18 billion folks. (Supply: Hootsuite, 2020)
9. The common cost-per-click on Fb is $1.72. (Supply: Wordstream, 2019)

 

10. On common, Fb promoting generated $9.82 per person in This autumn, 2020. (Supply: Facebook, 2021)

11. Fb advertisements present the best return on funding (ROI) amongst all paid promoting channels. (Supply: Hubspot, 2020)

Promoting stays the most important moneymaker for Fb. As such, Fb continues to search for methods to assist entrepreneurs enhance their advert outcomes to maintain spending cash on the platform. 

Now that Fb advertisements by the numbers, how does your model slot in with long-term ROI? Are you spending an excessive amount of or too little?

1.69% of People use Fb. (Supply: Statista, 2021)

2. 42% of American teenagers use Fb. (Supply: Pipersandler, 2020)

3. 37% of U.S. adults get their information from Fb. (Supply: Pew Research Center, 2019)

4. 73% of U.S. customers go to Fb each day. (Supply: Statista, 2020)

5. 98.3% of Fb customers entry the app on cellular. (Supply: Statista, 2021)

6. Fb reported that 5% of profiles for month-to-month energetic customers (MAUs) have been pretend and eliminated them in Could 2019. That’s 120 million accounts. (Supply: HuffPost, 2019)

7. Within the fourth quarter of 2020, Fb flagged and eliminated 1.3 billion registered person accounts earlier than they grew to become energetic on the social community. (Supply: Facebook, 2021)

8. Day by day energetic customers (DAUs) on common for This autumn have been 1.8 billion, an 11% improve 12 months over 12 months. (Supply: Facebook, 2021)

9. Fb has 2.41 billion month-to-month energetic customers (MAUs), a 12% improve 12 months over 12 months. (Supply: Facebook, 2021)

10. In 2020, 30% of Fb’s viewers was below 25. (Supply: Statista, 2021)

11. Fb customers aged 65+ is 5%. (Supply: Statista, 2021)

12. 1.1 billion Fb customers in communicate English (Supply: We Are Social, 2021)

Facebook Users By Language Chart 2021

13. 17.3% of Fb’s energetic customers entry the social media platform from their desktop (Supply: We Are Social, 2021)

It’s important to understand how a lot of your viewers is on Fb to place your advertising and marketing technique. Do you have got 1000’s or hundreds of thousands of your audience utilizing Fb?

Understanding in case your market makes use of Fb would assist you to perceive what sort of content material to create.

Optimizing content material for desktop and mobile-based energetic customers may also make your content material extra engaging to potential prospects.

1. Girls within the 25-34 age group make up 12.8% of Fb’s world energetic customers. (Supply: Statista, 2021)

 

2.Males between the ages of 25-34 make up essentially the most vital demographic group, at 18.8%. (Supply: Statista, 2021)

 

3.India is the nation with essentially the most Fb customers, with 320 million customers. (Supply: Statista, 2021) Countries with largest Facebook audience size

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4. Fb customers are 56.8% male and 43.2% feminine. (Supply: Statista, 2021)

5. There are 1.2 billion customers from Asia on Fb. (Supply: Statista, 2021)

 

6. 419 million customers use Fb month-to-month in Europe. (Supply: Statista, 2021)

 

7. Over 85% of Fb’s every day energetic customers (DAUs) come from outdoors of the US and Canada. (Supply: Fast Company, 2021)

8. 61.3% of Fb customers are below 35. (Supply: Statista, 2021)

Distribution of Facebook users wordlwide

9. Fb utilization is excessive amongst U.S adults who earn extra the $70k yearly. (Pew Research Institute, 2021)

 

10. 70% of U.S adults use the Fb platform each day. (Supply: Pew Research Institute, 2021)

11. Greater than 1.8 billion folks use Teams each month. (Supply: Facebook, 2020)

Fb’s month-to-month common customers are climbing. Meaning extra of your viewers is constantly checking Fb, and your potential viewers attain of over 2.18 billion customers is rising.

Many customers from totally different demographics and age teams additionally see your content material, so it’s a good suggestion to maintain that in thoughts when strategizing campaigns.

1. In 2018, 78% of US customers made purchases by means of discoveries on Fb. (Supply: Kleiner Perkins, 2018)

2. In 2019, 15% of Fb customers used the social platform to look and store for merchandise. (Supply: eMarketer)

3. 93% of companies are energetic on Fb. (Supply: Buffer, 2019)

4. Over 200 million companies use Fb’s apps and free instruments (Supply: Facebook, 2021)

5. On common, 35.7% of posts from a Fb web page are photos. (Supply: We Are Social, 2021)

Facebook page posts by post typ

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6. Hyperlink posts obtain 73% much less engagement than video posts. (Supply: We Are Social, 2021)

 

7. The median engagement charge throughout all industries on Fb is 0.08%. (Supply: Rivaliq, 2021)

 

8. U.S grownup customers spend a median of 33 minutes per day on Fb. (Supply: Marketing Land, 2019)

 

9. Greater than 3.3 billion folks use Fb’s household of companies (Fb, WhatsApp, Instagram, Messenger) each month. (Supply: Facebook, 2021)

 

10. Fb Tales has 500 million every day viewers. (Supply: TechCrunch, 2019)

 

11. 4.6% of entrepreneurs use Fb video advertisements. (Supply: Buffer, 2019)

12. 35% of entrepreneurs report profitable influencer campaigns on Fb. (Supply: Buffer, 2019)

These stats present extra course about the place your technique ought to head to earn extra numbers on Fb. For instance, if in case you have a video of your organization’s weekly Waffle Wednesday occasion, publish that as a substitute of the hyperlink to your weblog publish, which it can save you for Twitter Cards.

1. In 2018, customers aged 18-24 have 75% much less of an consideration span for video advertisements than customers who’re 65+. (Supply: Facebook, 2019)

2. Greater than 1.2 billion customers go to Fb Watch per thirty days.  (Supply: Facebook, 2020)

 

3. Customers are 1.5 occasions extra prone to watch a video on their cellphone. (Supply: Facebook, 2017)

 

4. Fb pages with over 100k followers printed 17.6% of all of the movies on the platform 2020. (Supply: Social Insider, 2020)

 

5. Movies between 2 and 5 minutes collect extra engagement from social media customers. (Supply: Social Insider, 2020)

 

6. 62% of individuals have reported being extra interested by a product after seeing it on a Fb video. (Supply: Facebook, 2018)

 

7. Video promotions are equally as vital as picture promotions. (Supply: Social Bakers, 2019)

 

8. Solely 12% of manufacturers use Fb for reside movies. (Supply: Social Insider, 2020)

 

9. 81% of companies choose video advertising and marketing on Fb. (Supply: Buffer, 2019)

 

10. Fb is the second hottest video property behind Google. (Supply: Statista, 2021)

 

11. Politics is the best class of Fb Tales, at 36%. (Supply: Statista, 2021)

Graph showing the most watched video topics on Facebook.

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Fb movies are massively common and have an immense attraction to youthful customers of the positioning. If in case you have merchandise to advertise, movies have your again and your audience.

Maintaining with Fb is a vital think about planning strategy. Not solely as a result of Fb owns different platforms, like Instagram, however additionally they affect multiple channel of your planning.

The info additionally present that posting movies is the way in which to go for enormous Fb pages that need extra engagement.

For extra info on utilizing Fb in your social media planning, take a look at our final information here.

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