Digital occasions like webinars could be a good way to attach together with your target market, educate them about your model/merchandise, and generate gross sales within the course of – and that is very true in 2020, with most bodily occasions are off the playing cards as a result of COVID-19 pandemic.
However with lengthy gross sales cycles, most digital occasions are difficult to quantify in ROI phrases.
To assist with this, the staff from FLOW have recognized six key metrics to trace so as to higher measure the effectiveness of digital occasions.
Should you observe these metrics, and use the insights gleaned from them to tweak your registration course of and occasions, you will extra successfully meet your advertising targets together with your on-line capabilities.
Take a look at the full infographic under.