You’re employed laborious to make your corporation each an excellent place to work and a profitable contributor to your neighborhood. Alongside the best way, you would possibly enter an award competitors or end up because the grateful recipient of business kudos or honors. Whereas your humble nature would possibly whisper “maintain it quiet,” leveraging awards in your advertising and marketing efforts is among the finest issues you are able to do as an entrepreneur. Any award—given or acquired—has the potential to carry unbelievable advantages to companies of each measurement. 

Publicizing awards and interacting with individuals on social media are two of the most effective methods you’ll be able to leverage awards and construct a good title for your corporation.

Listed below are 5 steps to maximise the giving and receiving of awards, each inside and outdoors of your organization.

1. Brag about being a finalist

When certainly one of your staff is called as an award finalist, it’s value publicizing. Announce the information to let individuals congratulate them. Some followers would possibly share the popularity in public posts, which is great for the standing and repute of your organization.

Listed below are some tricks to share your information of being a finalist:

  • Put up the information on varied social channels
  • Thank purchasers for his or her help or vote
  • Embrace extra details about your organization together with the submit

2. Promote when your organization is a winner

Let your followers on social media know by posting the information and sharing thrilling pictures of the ceremony. Always remember to make use of the occasion’s hashtags to realize visibility and new followers.

However there’s extra you are able to do with award wins. Typically, award organizers present the winners with  award badges or logos for promotional utilization. You should utilize these in your print adverts, emails, firm web site, and different advertising and marketing supplies. Such a promotion might help you acquire extra belief and goodwill from the general public.

3. Rejoice the win with a buyer marketing campaign

Creating campaigns to thank loyal clients is an effective way to leverage an award. You would possibly provide followers a particular low cost code or organize a social media competitors. By thanking clients, you’ll be able to announce your victory, acknowledge their position in your success, and garner constructive consideration. 

Custom awards round development, neighborhood involvement, or efficiency are nice methods so as to add uniqueness and individualization.

4. Create a press launch

An award shortlisted or received can develop into your story for press launch advertising and marketing. You might be the one one out of your space or nation who acquired nominated, or perhaps somebody in your organization was a first-time award winner. These headlines make nice press releases! Charming tales have a means of reaching many individuals.

5. Congratulate different award winners

Make an effort to understand different companies that win awards, and congratulate them publicly on social media. Congratulating different corporations creates an opportunity to construct robust relationships with them that may very well be mutually helpful sooner or later.

We’ve realized from expertise that constructing stable relationships with different corporations can increase attain in massive methods. When different corporations share our content material, we acquire publicity from unfamiliar members on social media in return.

Leveraging awards—is it value it?

Profitable any award—and even being nominated for one—is an honor. However the advantages of an award usually are not restricted to the enjoyment you get from successful. Being a shortlisted candidate may also carry many advantages. For those who aren’t already doing so, it’s excessive time for your corporation to benefit from awards. Whether or not you’re a startup or a seasoned business participant, awards are a perfect solution to place your organization as a frontrunner.

Awards can provide you a aggressive benefit as properly. Capitalize on each alternative to incorporate award mentions in your advertising and marketing technique and leverage the numerous advantages they supply.

Contributed to EO by Mike Szczesny, the proprietor and vp of EDCO Awards & Specialties, a devoted provider of worker recognition merchandise, branded merchandise and athletic awards. Szczesny takes satisfaction in EDCO’s potential to assist corporations go the additional mile in expressing gratitude and appreciation to their staff.

For extra insights and inspiration from at the moment’s main entrepreneurs, take a look at EO on Inc. and extra articles from the EO blog