Facebook is the most popular social network in the world. Its customers are on the platform to attach with mates, watch movies, and share snippets of their very own lives.

The channel can be an amazing platform for companies, as many shoppers report utilizing it to work together with the manufacturers they take pleasure in. Actually, in a latest HubSpot ballot, 51% of respondents reported primarily utilizing Fb for product analysis.

Given this, it’s important to know easy methods to leverage the platform to fulfill your online business wants. This put up will clarify why companies ought to put up on Fb and share an expansive record of Fb put up concepts that you should use to work together along with your viewers and generate engagement.

Free Resource: How to Reach & Engage Your Audience on Facebook

Why ought to companies put up on Fb?

The choice to put up on Fb ought to rely upon your online business’s particular person advertising and marketing objectives, however we’ll define some advantages beneath. Firstly, in Q4 of 2020, Fb reported almost 1.85 billion daily active users on the platform, which implies that segments of your viewers are probably already utilizing the community.

When your viewers discovers you’re on the platform, you’ll be able to work to develop a group of like-minded shoppers and deepen the connection they should your model. Once you interact with them, you’ll be taught extra about their likes and pursuits, making it simpler so that you can create content material they’ll take pleasure in and work together with.

Additionally, sustaining a Fb profile is an effective way to indicate your viewers that you just’re energetic and in enterprise. As most customers use the platform to analysis merchandise, stumbling upon an in-active Fb profile might immediate them to convey their enterprise elsewhere.

Lastly, 200 million + companies are already utilizing the platform to fulfill their enterprise objectives, so it is best to be a part of them.

How typically must you put up on Fb?

A recent HubSpot experiment discovered that, general, companies ought to intention to put up on Fb two to 5 occasions per week. Whereas that is merely a median, it’s okay to adapt your technique relying in your viewers insights and what appears to convey probably the most success on the platform. Nonetheless, the experiment did notice that posting greater than 5 occasions per week can considerably lower ROI.

All in all, spend time on the platform, be taught out of your viewers, and use your web page metrics to find out the very best mixture for your online business.

Under we’ll record varied Fb put up concepts for companies that you should use to generate engagement, drive site visitors, and increase conversions.

41 Fb Publish Concepts For Your Enterprise

1. Promote your web site.

An ideal first-post to make on Fb is selling your web site. Once you share a hyperlink on Fb, clients are given a full-sized preview of what the hyperlink results in and, in case you’ve designed an attention-grabbing web site, chances are you’ll entice your customers to comply with the hyperlink and go to your web site, which in-turn drivers site visitors and helps you exchange leads.

2. Inform a narrative.

A good way to have interaction along with your viewers on Fb is to inform a narrative.

This story could be about your model, like an expertise that sparked your curiosity, or your model’s mission and the way you turned what you’re at the moment.

You’ll share a little bit of backstory along with your viewers, give them one thing to narrate to, and get them occupied with what it’s important to supply.

3. Share behind-the-scenes content material.

Prospects take pleasure in doing enterprise with you, however it’s additionally thrilling for them to see how you do enterprise. Sharing behind-the-scenes content material on Fb permits them to know the day-to-day operations that generate the services or products they take pleasure in.

For instance, in case you’re a clothes firm, you might share a video that exhibits how your merchandise are made, or a SaaS firm might share a video from a developer explaining how they constructed this system.

4. Ask your followers questions.

A good way to generate engagement along with your Fb viewers is to ask them questions. If individuals reply, you’ll acquire worthwhile perception into how they suppose and really feel, and also you’ll even have the chance to answer feedback and allow them to know you’re listening. Under is an instance of a question-type Fb put up from HubSpot that reads, “What’s the weirdest job title you’ve ever seen? Main bonus factors if it was yours.”

5. Publish tutorials and how-tos.

Sharing how-tos and tutorials in your Fb web page is an effective way to generate engagement along with your viewers, particularly if the content material is related to your online business choices. They’ll acknowledge and recognize that you just’re prepared to assist them succeed along with your product, and so they’ll proceed to return to your web page to hunt out related info sooner or later.

Such a put up permits for creativity, because it doesn’t essentially must be text-based. You may create an informational video tutorial, infographic, or no matter greatest meets your wants. Under is an instance of a how-to video tutorial put up on Fb.

6. Share industry-related information and content material.

Your Fb viewers is following you on the platform as a result of they care about what it’s important to say. Given this, it’s protected to imagine that in addition they care about information related to your {industry}, so think about posting the sort of content material in your Fb web page.

The instance beneath is from Bon Appetit, a meals journal, the place they’ve shared information a few haughty mentioned matter within the meals world: pure and synthetic flavorings.

7. Share user-generated content material.

A good way to generate belief along with your viewers on Fb is to share user-generated content (UGC), which is content material created by individuals who have used your merchandise, companies or have had some expertise with your online business.

UGC can be a worthwhile type of social proof, which primarily implies that your viewers will belief your legitimacy as a result of different shoppers like what it’s important to supply. Actually, shoppers are 14% more likely to belief the suggestions of somebody like them (one other shopper) than a model worker.

This content material could be something from product evaluations and testimonials to photographs that clients have shared utilizing your merchandise. The instance beneath is from Hydro Flask, a water bottle firm, the place they’ve shared an image of a fan utilizing their product in-action.

8. Publish movies. 

The common engagement fee on Fb is .18%. The common engagement fee for video posts on Fb is 0.26%, so reap the benefits of this and put up movies on the platform.

The video beneath is an instance from Spotify, a music streaming service, of a video they’ve posted on the platform that includes actors discussing a soundtrack from an upcoming film.

9. Publish weblog content material. 

Cross-posting content material out of your weblog is an effective way to drive site visitors to your web site and expose your weblog content material to an viewers which may be unfamiliar with it. Within the instance beneath, digital convention sharing platform Zoom has shared content material from their weblog to Fb.

10. Use hashtags.

Like Twitter, Fb makes use of hashtags to arrange group conversations about particular subjects multi functional stream. Use industry-related hashtags in your posts to affix in on conversations which can be already taking place on Fb as a method of accelerating visibility and interesting with a brand new viewers.

11. Publish about trending subjects. 

Like utilizing hashtags, posting about trending subjects offers you an in on the conversations persons are already having. Persons are additionally extra prone to speak about a present development within the second, which might drive engagement to your web page.

To leverage this tip, keep on high of related {industry} traits and normal web traits and put up about subjects you suppose your viewers might be occupied with.

12. Share branded graphics. 

One of many important objectives of promoting is to increase awareness and recognition of your model.

Given this, Fb is a good platform to share branded graphics to indicate your viewers who you’re and provides them the cues they should acknowledge your model and decide you out of a crowd.

13. Share product photographs.

Customers love visuals, so sharing them on Fb is an effective way to generate engagement and pleasure on your model, particularly in the event that they’re top quality.

14. Publish infographics.

90% of the data transmitted to the mind is visible, so infographics are an amazing advertising and marketing device for educating clients and sharing related info.

Think about creating high-quality infographics and sharing them in your Fb web page. The instance beneath is an infographic created by Ben & Jerry’s ice cream firm that immediately pertains to their social justice mission.

15. Host contests and giveaways.

Internet hosting contests and giveaways is an effective way to generate engagement and work together along with your viewers on Fb. The parameters of your contest can comply with the identical construction as some other contest you’d put up on social media, however this post may also help you create a Fb-specific giveaway.

16. Announce offers and affords.

Your Fb viewers might look a bit totally different than your e mail viewers or your Twitter viewers, so it’s value saying offers and affords on your whole social platforms to make sure that everybody has the prospect to expertise them. Under is a Fb deal announcement from Chipotle, a fast-food restaurant.

17. Share content material from different social accounts. 

There’s nothing improper with recycling content material; in truth, it’s a worthwhile apply. Take screenshots of tweets, Instagram posts, and even weblog posts, and share them on Fb. As totally different platforms have totally different consumer bases, you’re making certain that your whole segments can take pleasure in what it’s important to supply.

Right here’s one other instance from the HubSpot Fb account of a cross-post from LinkedIn.

18. Publish Fb Lead Adverts. 

Facebook Lead Ads enable customers to submit info right into a lead type with out leaving the platform, serving to you acquire the data you want to additional nurture your leads.

Since they aren’t promoted to go away the web page or navigate to a distinct window, customers are additionally extra prone to full these, particularly since they’ll autofill with info already shared within the consumer’s Fb profile.

example of a facebook lead ad information submission form

Image Source

19. Publish trending memes and make them relate to your online business.

One of many nice issues about social media is how straightforward it’s to go viral. Reap the benefits of trending memes, rework them to narrate to your online business, and share them in your Profile. Customers recognize this sort of content material, because it shows a humorousness, and it additionally exhibits them that you just actively monitor on-line conversations.

The instance beneath is from Starface, a magnificence firm that tailored a trending meme from the truth TV Present Maintaining Up With The Kardashians.

20. Publish reductions and gross sales. 

Just like saying offers and affords, cross-posting reductions and gross sales on Fb is an effective way to make sure that all segments of your viewers are conscious of your online business choices, serving to you drive site visitors to your web site and improve gross sales.

21. Associate with influencers. 

80% of entrepreneurs say that influencer advertising and marketing is efficient, and 49% of shoppers at the moment rely upon influencer suggestions for his or her buy choices.

Be a part of different entrepreneurs and companion with influencers to advertise your online business, and share the content material on Fb for shoppers to see. The instance beneath is a Fb put up from Taco Bell, the place they’ve partnered with a well-known influencer and created a humorous video commercial.

22. Share your YouTube movies.

As talked about earlier than, cross-posting content material out of your different channels is an effective way to drive site visitors and generate engagement. So, share hyperlinks on Fb out of your YouTube movies.

23. Spotlight merchandise.

Your clients might already concentrate on what it’s important to supply, however why not remind them? Think about making a Fb put up to spotlight your product choices. The instance beneath is from the People Of New York Fb web page promoting a brand new ebook.

24. Announce new merchandise.

In an identical vein, Fb is a worthwhile platform for product bulletins. Under is an instance from Dove, a private care model, saying a brand new vary of merchandise.

25. Share product evaluations.

Product evaluations are one other type of user-generated content material to put up that can generate social proof and set up your authority with clients.

You may take screenshots of optimistic evaluations in your product pages, e mail suggestions, social media feedback, and even invite clients to create evaluations particularly on your Fb web page.

26. Share open job positions.

Whereas Fb is nice for advertising and marketing, it may well additionally allow you to entice new expertise. Publish job openings in your Fb web page, and chances are you’ll discover that engaged clients are additionally occupied with changing into workers. Right here’s an instance of a Fb job put up by World Fund for Girls.

27. Host ‘Ask Me Something’ (AMA) periods.

Ask Me Something periods are an effective way to have interaction along with your viewers. You may create a put up round your required matter and let your viewers know that you just’ll reply their questions within the feedback and generate dialog.

28. Publish solutions to FAQ.

An ideal customer support tip is to apply proactive customer support, the place you get forward of buyer questions in case you discover that there are generally requested questions.

Think about creating Fb put up(s) that reply these questions, so clients can go to your profile and discover the solutions they’re searching for earlier than selecting up the cellphone and calling a service rep. The instance beneath is from a small farm in Gainesville, Florida.

29. Promote occasions.

As talked about earlier than, some individuals don’t verify their e mail or stay energetic on each social channel they’ve, so sharing occasions on Fb is one other means to make sure all segments of your viewers is conscious of them. Under is an instance of an occasion announcement from Mount Holyoke School.

30. Dwell-post occasions.

Dwell-posting isn’t one thing reserved for Twitter.

Think about doing this on Fb as a method of making extra alternatives for engagement with followers which can be at your occasions. You’ll be round to reply their questions in actual time, take part in conversations, and in addition encourage others to indicate as much as your subsequent occasion. Right here’s an instance from The Golden Globes Fb account live-posting the 2021 Golden Globes occasion.

31. Create polls. 

Fb polls are a strategy to acquire perception into your viewers and their preferences. A novel facet of Fb polls is that outcomes could be considered in real-time so your followers can visualize how others are responding without having to filter by way of feedback.

Polls are a local Fb operate, and you may learn to create one here.

32. Share worker generated content material.

Simply as individuals could also be occupied with working on your firm, your followers might also be occupied with who works at your organization. Worker generated content material posts can showcase firm tradition, tasks, and the expertise that helps run your online business. The instance beneath is from the HubSpot Fb account.

33. Publish in industry-relevant teams or pages.

Whereas a lot of the posts you make might be by yourself profile, it’s additionally value posting in Facebook groups which can be related to your {industry}. You’ll acquire publicity to a brand new viewers, and, relying on what you put up, generate new leads.

34. Share a call-to-action (CTA).

Sharing a call-to-action in your Fb profile may also help you acquire info on new leads, and drive site visitors to your web site. An instance of a CTA could be encouraging your followers to enroll in a publication, or inviting them to enroll in unique entry to a brand new product earlier than it turns into extensively obtainable.

35. Recycle content material from common posts.

One of many nice issues about social media is that it’s an ever evolving panorama the place persons are discovering new issues daily. Think about recycling content material out of your hottest posts so newer followers and leads can be taught from and luxuriate in that content material as nicely. Fb has a local sharing possibility that can help you re-share your previous posts.

36. Create a themed collection.

Making a themed collection is an effective way to drive engagement and interplay, as those that are occupied with what it’s important to say will hold coming again to learn new posts as they go stay.

The content material in your themed collection ought to be related to your online business, however an instance could possibly be sharing info on a brand new {industry} development, a put up explaining the way it pertains to your online business, and one other put up explaining the way it impacts your viewers.

37. Share content material from different {industry} leaders.

Your viewers trusts you as a result of they imagine you present them with one thing of worth.

Due to this, think about sharing content material from different {industry} leaders or companies that you just suppose will profit your viewers and assist them succeed. The instance beneath is from the HubSpot Fb account sharing an industry-relevant quote.

38. Share your online business’ values.

70% of consumers say that trusting a model is extra necessary now than ever earlier than.

Purpose to construct belief along with your viewers by sharing your model values on Fb and letting them know what you care about. The instance beneath is from Google’s Fb web page, the place they decide to supporting nonprofits and social enterprises to empower ladies.

39. Host a Fb Dwell.

Facebook Live is a local characteristic that permits you to broadcast real-time video to your web page and newsfeed. Whilst you can actually emulate a Fb stay with Fb posts, stay video offers you the distinctive alternative to construct belief along with your viewers with interactive two-way conversations. Your viewers can ask questions within the feedback, and you may verbally reply utilizing their title and generate a well-recognized relationship.

40. Promote different social channels.

Whereas there may be some overlap, most social media platforms have totally different viewers demographics. Share hyperlinks to your different accounts in your Fb profile as a strategy to drive engagement and acquire followers on all of your accounts.

41. Share content material out of your different Fb profiles.

Some firms have a number of Fb profiles that correspond to totally different segments of their enterprise. If that is you, share content material out of your different Fb profiles to your important profile web page to make your viewers conscious of the several types of content material it’s important to supply.

The instance beneath is from Google’s important profile web page sharing content material from the Google Small Enterprise profile web page.

Google's Facebook page reposting a video post from the google small business Facebook page

Image Source

All-in-all, leveraging the recommendations on this record will allow you to create an engaging Facebook business page that your viewers visits to be taught extra about what it’s important to supply and develop a relationship with  your organization.

generate leads with facebook