When you’re keen on pursuing a podcast promoting technique to attach with millennial or Gen Z customers however aren’t certain if the precise alternatives exist in your firm, try this listing of podcast advertising stats.

➝ Free Guide: How to Start a Podcast

With these techniques, you possibly can establish podcasters with a price-point and viewers goal that is sensible in your model. Then, you possibly can work with them and leverage their experience by sponsoring the content material they’ve made. Alternatively, you might additionally create a local advert that aligns with their dialogue matters.

We’ll cowl podcasting’s greatest advertising alternatives, the place podcasting is headed, and the demographics who tune in essentially the most.

Desk of Contents:

Podcasts and Advertising

Podcast Demographics

Podcast Growth

Podcast Listener Behaviors

Podcasts and Promoting

Podcast Stats: 82% of marketers plan to continue investing in audio content

Podcast Stats: podcast revenue growth

Podcast Development

Podcast Demographics

Podcast Listener Behaviors

People listen to all or most of podcast episodes


  • Podcast listeners usually tend to personal a wise speaker. (Buzzsprout)
  • Podcasts are the primary audio supply by time of consumption amongst podcast listeners. (Edison Research)
  • 50% of podcast Tremendous Listeners agree that podcast adverts are the easiest way to succeed in them. (Edison Research)
  • Millennials and Gen Z are 5% extra more likely to hearken to podcasts for skilled causes than older generations. (EX-IQ)
  • Roughly 50% of customer support reps have listened to a podcast at work. (EX-IQ)
  • Whereas 39.2% of people that hearken to podcasts a minimum of month-to-month hear by way of Apple Podcasts, 26.4% use Spotify. (Buzzsprout)
  • Greater than half of millennials hearken to academic podcasts. (EX-IQ)
  • 62% of podcast listeners say they’d be extra more likely to share podcasts with mates in the event that they have been capable of share one quick phase or spotlight of it, somewhat than a whole episode. (EX-IQ)
  • In 2021, dynamic advert insertion accounted for 84% of podcast promoting income. 40% of podcast adverts have been host-read. (IAB Podcast Ad Revenue Report)
  • The quantity of branded content material in podcasts elevated by practically 82% between 2020 and 2021. (Chartable)

Podcast Stats: number of branded podcasts by year

Contemplating podcast promoting?

As you’ve got seen from the stats above, podcasting is rising in recognition — particularly amongst youthful generations. And whereas it’s usually thought of a type of “leisure,” podcast content material will be extremely versatile.

For instance, though millennials or Gen Z hearken to podcasts that characteristic interviews with large celebrities, they will additionally hear intently to smaller reveals that educate them about new developments or information that impacts their life or profession.

As a result of there are such a lot of podcasts, and so many listeners with shopping for potential, you would possibly wish to contemplate podcast sponsorships in your future promoting plan.

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