With greater than 740 million active users in 2020, LinkedIn’s expanded from a networking site for professionals to one of many prime social media platforms.

By now, most of us have used LinkedIn to market our brands, put up industry thought leadership, or look for our dream jobs.

As LinkedIn’s continued to evolve by including new options, like LinkedIn Stories, it is steadily grown its person base. Whereas the LinkedIn viewers nonetheless skews in direction of career-minded professionals, the industries, pursuits, and demographics represented on the platform have turn out to be a lot broader since its launch.

Other than LinkedIn’s person progress, it is also continued to develop on promoting alternatives, which has helped make it probably the most essential channels for B2B advertising and marketing.

Get the essential guide to using LinkedIn for marketing and professional  networking.

Right this moment, it is turning into fairly clear that LinkedIn is not only for folks in govt company roles. With tens of millions of firm pages and particular person members, there is a discussion, post, or professional network for nearly anybody on this channel.

However, regardless of LinkedIn’s progress and promoting alternatives, many entrepreneurs or manufacturers nonetheless fear that the platform remains to be too formal or company for his or her audiences.

The reality is — LinkedIn might very effectively be one in all your most underrated advertising and marketing channels.

If LinkedIn’s progress has caught your consideration and also you wish to decide if its audiences and advert choices are best for you, it is essential to do a little analysis earlier than devoting extra time and assets to this community.

To get you began in your LinkedIn analysis, listed here are some need-to-know stats concerning the platform’s viewers, progress, and commonest advertising and marketing ways.

LinkedIn Stats to Know in 2021

Common LinkedIn Stats

  • In Q1 of 2021, LinkedIn income elevated 23 p.c year-over-year (LinkedIn)
  • In 2020, LinkedIn made $181 billion in income. (LinkedIn)
  • LinkedIn has greater than 740 million lively customers. (LinkedIn)
  • In Q3 of 2020, the quantity of content material shared on LinkedIn elevated by 50 p.c. (LinkedIn)
  • Advertising and marketing Options is rising 40 p.c year-over-year in This fall 2020. (LinkedIn)
  • Practically 40 million folks looked for jobs on LinkedIn every week in This fall 2020 (LinkedIn)
  • In 2020, LinkedIn was voted probably the most trusted community. (Business Insider)

LinkedIn is the most trusted platform for 2020


  • In This fall of 2020, professionals watched 2X extra LinkedIn Studying content material than the 12 months earlier than. (LinkedIn)
  • LinkedIn Dwell streams have elevated by 158% since February 2020. (LinkedIn)

LinkedIn Demographics

  • 57% of world LinkedIn customers are male. (DataReportal)
  • Whereas 44% of these between 25 to 30 and 37% of these aged 30 to 49 say they use LinkedIn. (Pew Research Center)
  • 49% of web customers who make greater than $75,000 yearly use LinkedIn whereas solely 26% of these within the $30,000 to $74,999 vary use the platform. (Pew Research Center)
  • 51% of web customers with a university diploma or larger use LinkedIn. (Pew Research Center)
  • 4 out of 5 LinkedIn members drive enterprise selections at their firms. (LinkedIn)
  • 174 million U.S. Staff have LinkedIn profiles. (LinkedIn)
  • 30% of LinkedIn customers stay in city areas. (Hootsuite)

Advertising and marketing Ways and Lead Era

  • LinkedIn is the most well-liked platform of B2B entrepreneurs, adopted by Twitter. (Content Marketing Institute)
  • As of January 2020, 663.3 million customers have been reached by LinkedIn Advertisements. (We Are Social)
  • Information exhibits that probably the most participating LinkedIn posts are printed on Wednesdays between 8 a.m. to 10 a.m. and midday, Thursday at 9 a.m. and 1 p.m. to 2 p.m., and Friday at 9 a.m. (Sprout Social)
  • LinkedIn’s lead conversion charges are 3X larger than different main advert platforms, together with Google Advertisements. (LinkedIn)
  • Roughly 15% of entrepreneurs are creating content material for LinkedIn. (HubSpot)
  • Solely 10% of entrepreneurs say they’re investing in LinkedIn. (HubSpot)
  • In a examine of over 5,000 companies, HubSpot discovered that visitors from LinkedIn generated the very best visitor-to-lead conversion fee at 2.74%, virtually thrice or 277% larger than each Twitter (.69%) and Fb (.77%). (HubSpotLinkedIn is the best social network for lead generation

LinkedIn Person Statistics

  • 40 million folks look to LinkedIn for job alternatives each week. (LinkedIn)
  • Three individuals are employed every minute on LinkedIn. (LinkedIn)
  • There are greater than 55 million firms listed on LinkedIn and there are 14 million open jobs on the platform. (LinkedIn)
  • For firms who’re lively on LinkedIn, 30% of their engagement comes from their very own staff. They’re 14x extra more likely to share their employers’ content material on the platform in comparison with different forms of content material. (LinkedIn)

LinkedIn Promoting Statistics

  • LinkedIn Advertisements accounted for greater than a 3rd of LinkedIn’s complete income in This fall 2020. (LinkedIn).
  • Advertising and marketing Options elevated 50%. LinkedIn predicts the soar was attributable to advertisers selecting the platform because the trusted technique to supply heat leads. (LinkedIn)
  • Hootsuite and We Are Social report that 727 million folks may be reached by means of LinkedIn promoting. (DataReportal)
  • Quarter-over-quarter in 2020, LinkedIn’s promoting attain has elevated 3.5%. (DataReportal)

LinkedIn advertising audience overview for 2020 featuring five Linkedin audience statistics


Mastering LinkedIn Advertising and marketing

As a result of LinkedIn has a barely completely different viewers from different main platforms like Fb, Twitter, or Instagram, you may wish to perceive whether or not your customers are participating there earlier than investing time or assets right into a marketing campaign or commercial. Make sure you hold the stats above, in addition to rising analysis concerning the platform and its audiences, in thoughts as you put together your subsequent social media technique.

Editor’s be aware: This put up was initially printed in Could 2020 and has been up to date for comprehensiveness.

How to Use LinkedIn for Business and Marketing