If I informed you that Pinterest was the primary driver of site visitors to my web site, would you imagine me? I’ve to confess, earlier than discovering the immense energy of Pinterest for producing leads and constructing my e mail record, I logged on for residence décor and recipes. Fortunately, I discovered the almighty energy of this advertising software early on in my entrepreneurial journey.
You may be pondering: Oh no, not one other platform to battle for followers on! It’s possible you’ll be relieved to know that followers aren’t even on the radar right here. After studying this submit, you’ll stroll away realizing use Pinterest to drive site visitors to your web site, develop your e mail record and make content material creation simpler.
Let’s get into it.
Pinterest Drives Visitors to Your Web site
The fantastic thing about Pinterest, and what makes it distinctive from different social media platforms, is that it’s a search engine. That implies that Pinterest produces outcomes based mostly on the precise phrases and questions individuals are typing into the search bar.
I really like this as a result of you’ve gotten extra energy in directing site visitors to your account by strategically utilizing key phrases and descriptions, as a substitute of counting on an algorithm to characteristic you in a feed. Take into account this: you’ll be able to’t pop on to Instagram and kind in “ rent a life coach” or “ideas for producing podcasts” and get outcomes, however you’ll be able to with Pinterest.
What’s extra, Pinterest customers usually use this system for inspiration and to find new services. As Pinterest’s major purpose is to encourage engagement on the platform, the app populates customers’ feeds based mostly on their pursuits.
So, a future buyer might not have identified to seek for you on Google, however found your account and determined they should comply with/buy your model.
Pinterest Can Assist Construct Your E mail Checklist
Are you focussing all of your advertising efforts on the favored social media platforms? True, they’re mandatory, however they arrive with a big caveat many individuals don’t notice: Fb, Instagram, LinkedIn, and TikTok personal your followers and followers, not you. The cruel reality is that if the app disappeared tomorrow, so would your hard-earned followers.
Scary, I do know!
Pinterest, however, is about up in order that when somebody sees your pin and clicks it, they land in your web site. Your website is an area you personal the place you management the customer expertise. You might have the facility to carry their consideration and seize their e mail addresses with out battling the algorithms and different individuals’s content material.
Ideas for Excessive-High quality Pins:
· Create visually interesting pins
· Change or create a enterprise account which lets you optimize a bio and hyperlink your organization web site
· Use related key phrases and hashtags in pin titles and descriptions
· Promote/supply a lead magnet (often known as a freebie/opt-in) with priceless, actionable info in alternate for his or her e mail tackle
· Publish constantly on the platform (at the least ten pins a day)
· Have interaction with different like-minded accounts by creating “Group Boards” to get your pins shared amongst related audiences
By collaborating or creating group boards, you’ll be able to attain a far bigger viewers, together with different contributor’s followers! Relationships are essential in business-building; collaborative boards assist you to construct a group, find mentors, and develop your useful resource library.
With any advertising tactic, you all the time wish to have a much bigger purpose than to transform site visitors. Ideally, you wish to seize your supreme buyer’s e mail tackle, so you’ll be able to proceed to attach with them in your turf till you’re able to promote.
Pinterest Can Save You Time with Automation
I’m positive you’re pondering: I don’t have time to tackle one other advertising platform. I’m overwhelmed by creating content material for Fb and Instagram as it’s. I get it.
Pinterest presents a fast method to schedule and submit pins with automated posting. You may create a posting schedule as much as two weeks out, so your content material works for you no matter whether or not you’re pinning every day or not.
With regards to creating new pins for Pinterest, I discover repurposing my content material works greatest. Pinterest favours recent graphics, however you should utilize the identical textual content or tweak it barely and alter the image. You possibly can doubtlessly make as much as 10 pins or extra from one weblog submit, podcast or e-newsletter.
So long as you optimize the graphic for Pinterest (1000×1500 px), you should utilize photographs you’ve created for different platforms, together with your web site, Instagram, and Fb. And so they don’t must be fancy both. A easy name to motion or compelling quote is all you want.
Will You Attempt It Out?
Pinterest advertising has been a game-changer for my enterprise. Not solely is it free promoting, however it’s nonetheless considerably of a hidden gem. Many firms will not be utilizing Pinterest strategically or in any respect, which suggests there’s ample alternative to be a entrance runner in your business.
Are you utilizing Pinterest for your corporation? Share your wins and ideas within the feedback part beneath.
Laura Gatsos Younger is a digital content material author based mostly in Toronto. A former PR Director-turned-solopreneur, Laura writes digital content material for feminine entrepreneurs with BIG desires. Involved in extra digital advertising ideas and perception? Take a look at her weblog at lauragatsosyoung.com.