This lawyer has labored on offers with main manufacturers like Vitamin Water and Siggi’s Yogurt.

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On this week’s episode of The Startup Story, James McKinney is joined by Ryan Lewendon, associate at legislation agency Giannuzzi Lewendon. Lewendon has labored on offers with Vitamin Water, Pirate’s Booty, Pretzel Crisps, Siggi’s Yogurt, Vita Coco and Important Water. He brings that have to the present episode of The Startup Story as he and McKinney talk about numerous trade developments and insights with the consumer packaged goods (CPG) sector.

The CPG trade is estimated to be a $2 trillion market. Regardless of experiencing a slow-down in progress over latest years, it’s nonetheless one of many largest sectors. Nevertheless, massive industries and sectors could be difficult for areas of alternative. On this episode of The Startup Story, Lewendon unpacks his three key areas of alternative throughout the CPG house.

You possibly can hear Ryan’s full episode of The Startup Story here.