Hold it easy, silly.

We do not imply to offend you — that is simply an instance of a great slogan that additionally bears the reality of the power of succinctness in advertising. It is extremely tough to be succinct, and it is particularly tough to specific a posh emotional idea in simply a few phrases — which is precisely what slogans and taglines do.

Free Download: Slogan Writing Guide and Examples

That is why now we have a number of respect for the manufacturers which have completed it proper. These are the businesses which have discovered how you can convey their worth propositions to their purchaser personas in only one, quick sentence — and a quippy one, at that.

So for those who’re seeking to get slightly slogan inspiration of your individual, check out a few of our favourite firm slogans and taglines from each previous and current. However earlier than we get into particular examples, let’s rapidly go over what a slogan is, the way it differs from a tagline, and what makes these branded one-liners stand out.

Table of Contents

What Is a Slogan?

In enterprise, a slogan is “a catchphrase or small group of phrases which might be mixed in a particular method to establish a product or firm,” according to Entrepreneur.com’s small business encyclopedia.

In some ways, they’re like mini-mission statements.

Corporations have slogans for a similar purpose they’ve logos: promoting. Whereas logos are visible representations of a model, slogans are audible representations of a model. Each codecs seize shoppers’ consideration extra readily than an organization’s title or product may. Plus, they’re easier to grasp and keep in mind.

The objective? To go away a key model message in shoppers’ minds in order that, in the event that they keep in mind nothing else from an commercial, they will keep in mind the slogan.

What Makes a Nice Slogan?

In accordance with HowStuffWorks, an excellent slogan has most, or all, of the next traits:

1. It is memorable.

Is the slogan rapidly recognizable? Will individuals solely need to spend a second or two eager about it? A quick however robust few phrases can go a great distance in commercials, movies, posters, enterprise playing cards, swag, and different locations.

2. It features a key profit.

Ever heard the advertising and marketing recommendation, “Promote the sizzle, not the steak”? It means promote the advantages, not the options — which applies completely to slogans. An important slogan makes an organization or product’s advantages clear to the viewers.

3. It differentiates the model.

Does your gentle beer have the fullest taste? Or perhaps the fewest energy? What’s it about your product or model that units it other than rivals? (Check out our essential branding guide here.)

4. It imparts constructive emotions in regards to the model.

The very best taglines use phrases which might be upbeat. For instance, Reese’s Peanut Butter Cups’ slogan, “Two nice tastes that style nice collectively,” provides the viewers good emotions about Reese’s, whereas a slogan like Lea & Perrins’, “Steak sauce solely a cow might hate,” makes use of detrimental phrases. We might argue that the previous leaves a greater impression on the viewers.

Slogan vs. Tagline

Though each “slogan” and “tagline” are usually used interchangeably, they really serve two totally different functions.

As we talked about in Entrepreneur.com’s definition above, a slogan identifies a product or firm. So does a tagline, for that matter. The place these phrases differ is in how they position a company in its trade.

  • A slogan encompasses an organization’s mission, what it stands for, and even the way it’s serving to prospects within the particular person campaigns the corporate may run. Slogans can subsequently be longer than taglines, as you may see within the record under.
  • A tagline is a catchy quip that evokes a picture of your model within the minds of your prospects. Taglines allow individuals to make lighthearted associations with your small business: “Once I see [tagline], I feel [company].”

Featured Useful resource: 60 Slogan Writing Tips & Examples

brand slogans


Taglines are extra typically subsequent to the corporate’s brand on official commercials and are devoted extra particularly to model consciousness than slogans. Slogans carry a model’s values and guarantees as the corporate grows and evolves, and will be promoted underneath an overarching firm tagline.


Your group does not need to develop each a slogan and a tagline — it’d succeed with only a stable, recognizable tagline. However as you develop new merchandise and establish new kinds of prospects, you may discover your model launching a marketing campaign that’s primed for its personal slogan.

Now that we have coated what a slogan is and what makes one nice, listed below are examples of a few of the finest model slogans of all time.

If you need a model slogan you wish to ensure that they’re memorable and that they create your model to life. The appropriate slogan may have key phrases that encapsulate what your model is so that customers will at all times have it at the back of their heads. Beneath now we have listed some enterprise slogans that vary from quick meals, vehicles, important gadgets, pet necessities, and many others. to indicate {that a} good slogan encapsulates being concise, catchy, and basic.

1. Greenback Shave Membership: “Shave Time. Shave Cash.”

The parents at Greenback Shave Membership have made their method onto fairly a number of of our lists right here on the weblog, and it is protected to say that relating to advertising and marketing and promoting, this model’s group is aware of what it is doing. And its slogan — “Shave Time. Shave Cash.” — is a superb reflection of their experience.

This little quip cleverly incorporates two of the service’s advantages: price and comfort. It is punny, to the purpose, and it completely represents the general tone of the model.

Catchy Business Slogans and Taglines Slogans: Dollar Shave Club

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2. MasterCard: “There are some issues cash cannot purchase. For all the things else, there’s MasterCard.”

MasterCard’s two-sentence slogan was created in 1997 as part of an award-winning promoting marketing campaign that ran in 98 nations and 46 languages. The very first iteration of the marketing campaign was a TV industrial that aired in 1997: “A dad takes his son to a baseball sport and pays for a sizzling canine and a drink, however the dialog between the 2 is priceless,” writes Avi Dan for Forbes.

“In a way, ‘Priceless’ grew to become a viral, social marketing campaign years earlier than there was a social media,” Dan writes. In the present day, “Priceless” is broadly thought of MasterCard’s tagline — borne out of the longer mission-focused slogan said above.

Catchy Business Slogans and Taglines Slogans: Mastercard

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One key to this marketing campaign’s success? Every industrial elicits an emotional response from the viewers. That first TV industrial may remind you of sports activities video games you went to together with your dad, for instance. Every commercial tried to set off a special reminiscence or feeling. “You need to create a cultural phenomenon after which continuously nurture it to maintain it recent,” MasterCard CMO Raja Rajamannar instructed Dan. And nostalgia advertising and marketing like that may be a strong device.

3. M&M: “Melts in Your Mouth, Not in Your Arms”

This is one model that did not want a lot time earlier than realizing its core worth proposition. On the finish of the day, chocolate is chocolate. How can one piece of chocolate really stand out from one other? By bringing within the comfort issue, in fact.

This explicit instance highlights the significance of discovering one thing that makes your model totally different from the others — on this case, the exhausting shell that retains chocolate from melting throughout you.

Catchy Business Slogans and Taglines Slogans: M&M'sImage Source

Diamonds aren’t price a lot inherently. In truth, a diamond is price at least 50% less than you paid for it the second you left the jewellery retailer. So how did they develop into the image of wealth, energy, and romance they’re in America in the present day? It was all due to an excellent, multifaceted advertising and marketing technique designed and executed by advert company N.W. Ayer within the early 1900s for his or her shopper, De Beers.

The 4, iconic phrases “A Diamond is Eternally” have appeared in each single De Beers commercial since 1948, and AdAge named it the best slogan of the century in 1999. It completely captures the sentiment De Beers was going for: {that a} diamond, like your relationship, is everlasting. It additionally helped discourage individuals from ever reselling their diamonds. (Mass reselling would disrupt the market and reveal the alarmingly low intrinsic worth of the stones themselves.) Sensible.Catchy Business Slogans and Taglines Slogans: De Beers

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5. Meow Combine: “Tastes So Good, Cats Ask for It by Identify”

Meow meow meow meow … who remembers this catchy tune sung by cats, for cats, in Meow Combine’s tv commercials? The model launched a easy however telling slogan: “Tastes So Good, Cats Ask For It By Identify.”
This slogan performs off the truth that each time a cat meows, s/he’s truly asking for Meow Combine. It was not solely intelligent, nevertheless it additionally efficiently planted Meow Combine as a standout model in a cluttered market.Catchy Business Slogans and Taglines Slogans: Meow Mix

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6. Verizon: “We Can Hear You Now.”

This is one other model that took its time arising with one thing that actually resonated with its viewers. Verizon’s earlier slogan “Are you able to hear me now” slogan was created in 2002 underneath the umbrella of the tagline, “We by no means cease working for you.” Now with Verizon switching up their basic slogan to reply the query “We will hear you,” was good as a result of it exhibits this firm retains up with its shoppers whereas transferring ahead.

Whereas Verizon was based in 1983, it continued to battle towards numerous cellphone corporations like AT&T and T-Cellular, nonetheless two of its strongest rivals. However what makes Verizon stand out? Regardless of the place you might be, you may have service. You might not have the best texting choices, or one of the best mobile phone choices, however you’ll at all times have service.

Catchy Business Slogans and Taglines Slogans: Verizon

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7. The U.S. Marine Corps: “Semper Fi”

Semper Fi, quick for “Semper Fidelis,” is Latin for “at all times trustworthy” or “at all times loyal.” The saying has lengthy been the official motto of the U.S. Marine Corps and is used to symbolize them in public appearances and the Marines’ official seal.

What makes “Semper Fi” an excellent slogan for the Marines? It reveals the Marines’ defining traits within the armed forces — faithfulness and loyalty. It is also a memorable proverb that explains why this group will be counted on by the general public.

Catchy Business Slogans and Taglines Slogans: U.S. Marine Corps

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8. Ronseal: “It Does Precisely What It Says on the Tin.”

Ronseal is a wooden stain and dye producer from the UK, and its 20-year-old slogan is ideal for the common-or-garden message the corporate is understood for.

Ronseal’s slogan does not go above and past. It does not make lofty guarantees to its prospects. It merely endorses a practical product. So why is that this slogan so catchy? As a result of its lack of quantity truly speaks volumes to its viewers. Too many corporations attempt to break by way of the noise of their rivals by being so loud and bold, they neglect what they stood for within the first place. Ronseal noticed true worth in fundamental reliability and based a slogan that allowed the corporate to remain proper the place its prospects prefer it.

Catchy Business Slogans and Taglines Slogans: Ronseal

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9. The Mosaic Firm: “We Assist the World Develop the Meals It Wants”

The Mosaic Firm’s slogan additionally occurs to be its mission statement, which ensures that this fertilizer maker’s model technique aligns with the corporate’s important pursuits.

One thing all slogans ought to attempt to do is look previous the wants of the corporate, and even its customers, and describe how the services or products helps the group. On this method, “We Assist the World Develop the Meals It Wants” is a heavy slogan that expresses not simply what The Mosaic Firm desires for its prospects, but additionally what it desires for the general public.

Catchy Business Slogans and Taglines Slogans: Mosaic

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10. Pitney Bowes: “We Energy Transactions That Drive Commerce”

Pitney Bowes, the mailing and transport software program supplier, has a slogan that follows an identical theme as The Mosaic Firm within the part above: It is targeted not on the tip person, however on the trade.

Pitney Bowes’ slogan exhibits us that its merchandise do not simply assist companies observe and ship merchandise — it makes your entire ecommerce group extra environment friendly. It is a good technique, contemplating the choice. How lame would the corporate’s slogan be if it had been “We Energy Transactions That Serve Our Shoppers’ Backside Line”?


When creating your model tagline you wish to have a tagline that explains the essence of the worth you present to your buyer utilizing one to 2 sentences. A tagline is a good way to grasp what your small business does to your prospects. The appropriate tagline can be concise but brings out the essence of what the enterprise is. Beneath now we have listed some enterprise taglines that encapsulate being concise whereas telling the worth of the enterprise.

11. Nike: “Simply Do It.”

Now, for the extra well-known Nike message. “Simply Do It” hovers over each product and occasion Nike creates or sponsors, and that is precisely what makes it the corporate’s official tagline.

It did not take lengthy for Nike’s message to resonate. The model grew to become extra than simply athletic attire — it started to embody a frame of mind. It encourages you to suppose that you do not have to be an athlete to be in form or sort out an impediment. If you wish to do it, simply do it. That is all it takes.

However it’s unlikely Kennedy + Weiden, the company behind this tagline, knew from the beginning that Nike would model itself on this method. In truth, Nike’s product used to cater nearly solely to marathon runners, that are among the many most hardcore athletes on the market. The “Simply Do It” marketing campaign widened the funnel, and it is proof constructive that some manufacturers have to take their time arising with a tagline that displays their message and resonates with their audience

Catchy Business Slogans and Taglines Slogans: Nike

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12. Apple: “Suppose Totally different.”

This tagline was first launched within the Apple industrial referred to as “This is to the Loopy Ones, Suppose Totally different” — a tribute to all of the time-honored visionaries who challenged the established order and adjusted the world. The phrase itself is a daring nod to IBM’s marketing campaign “Suppose IBM,” which was used on the time to promote its ThinkPad.

Quickly after, the tagline “Suppose Totally different” accompanied Apple commercials in all places, though Apple hadn’t released any significant new products on the time. Hastily, individuals started to comprehend that Apple wasn’t simply any previous laptop; it was so highly effective and so easy to make use of that it made the typical laptop person really feel progressive and tech-savvy.

According to Forbes, Apple’s inventory value tripled inside a yr of the industrial’s launch. Though the tagline has been since retired, many Apple customers nonetheless really feel a way of entitlement for being amongst those that “suppose totally different.”Catchy Business Slogans and Taglines Slogans: Apple

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13. L’Oréal: “As a result of You are Value It.”

Who does not wish to really feel like they’re price it? The parents at L’Oréal labored with the idea that women wear makeup in order to make themselves seem “stunning” in order that they really feel fascinating, needed, and price it. The tagline is not in regards to the product — it is in regards to the picture the product can get you. This message allowed L’Oréal to push its model additional than simply utility in order to provide your entire idea of make-up a way more highly effective message.Catchy Business Slogans and Taglines Slogans: L'Oreal

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14. California Milk Processor Board: “Bought Milk?”

Whereas most individuals are aware of the “Bought Milk?” marketing campaign, not everybody remembers that it was launched by the California Milk Processor Board (CMPB). What’s attention-grabbing about this marketing campaign is that it was initially launched to fight the fast improve in quick meals and delicate drinks: The CMPB needed individuals to revert to exploit as their drink of alternative with a purpose to maintain a more healthy life. The marketing campaign was meant to deliver some life to a “boring” product, ad executives told TIME Magazine.

The easy phrases “Bought Milk?” scribbled above celebrities, animals, and kids with milk mustaches, which ran from 2003 until 2014 — making this marketing campaign one of many longest-lasting ever. The CMPB wasn’t decided to make its model identified with this one — it was decided to infiltrate the concept of consuming milk throughout the nation. And these two easy phrases certain as heck did.

Catchy Business Slogans and Taglines Slogans: California Milk Processor Board - Got Milk?

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15. BMW: “Designed for Driving Pleasure.”

BMW sells vehicles everywhere in the world, however in North America, it was identified for a very long time by its tagline, “The Final Driving Machine.” This phrase was created within the Nineteen Seventies by a comparatively unknown advert company named Ammirati & Puris and was, according to BMW’s blog, directed at Child Boomers who had been “out of faculty, getting cash and able to spend their hard-earned {dollars}. What higher method to replicate your success than on a premium vehicle?”

The newer tagline, “Designed for Driving Pleasure,” is meant to strengthen the message that its vehicles’ largest promoting level is that they’re efficiency automobiles which might be thrilling to drive. That message is an emotional one and one that customers should buy into to pay the excessive value level.

Catchy Business Slogans and Taglines Slogans: BMW

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16. Tesco: “Each Little Helps.”

“Each little helps” is the form of catchy tagline that may make sense in many various contexts — and it is versatile sufficient to slot in with any certainly one of Tesco’s messages. It could actually check with worth, high quality, service, and even environmental duty — which the corporate practices by addressing the impacts of their operations and supply chain.

It is also, as Naresh Ramchandani wrote for The Guardian, “maybe probably the most ingeniously modest” slogan or tagline ever written. Tesco markets itself as a model for the individuals, and a versatile, modest far-reaching slogan like this one displays that fantastically.

Catchy Business Slogans and Taglines Slogans: Tesco

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17. Bounty: “The Faster Picker Higher.”

Bounty paper towels, made by Procter & Gamble, has used its catchy tagline “The Faster Picker Higher” for nearly 50 years now. If it appears like a kind of sing-songy play on phrases you discovered as a child, that is as a result of it’s one: The tagline makes use of what’s referred to as consonance — a poetic system characterised by the repetition of the identical consonant two or extra instances in brief succession (suppose: “pitter patter”).

Through the years, Bounty has moved away from this tagline in full, changing “Faster” with different adjectives, relying on the model’s present advertising and marketing marketing campaign — like “The Quilted Picker Higher” and “The Clear Picker Higher.” On the similar time, the model’s important internet handle went from quickerpickerupper.com to bountytowels.com. However though the model is branching out into different campaigns, they’ve saved the theme of their authentic, catchy tagline.

Catchy Business Slogans and Taglines Slogans: Bounty

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18. Lay’s: “Betcha Cannot Eat Simply One.”

Significantly, who right here has ever had only one chip? Whereas this tagline may stand true for different snack corporations, Lay’s was intelligent to select up on it immediately. The corporate tapped into our really human incapability to disregard crispy, salty goodness when it is staring us within the face. Carbs, what a tangled internet you weave.

However severely, discover how the emphasis is not on the style of the product. There are many different scrumptious chips on the market. However what Lay’s was in a position to deliver forth with its tagline is that completely human, uncontrollable nature of snacking till the cows come house.

Catchy Business Slogans and Taglines Slogans: Lay's

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19. Audi: “Vorsprung durch technik” (“Development By way of Know-how”)

“Vorsprung durch technik” has been Audi’s important German tagline in every single place on this planet since 1971 (aside from the US, the place the slogan is “Reality in Engineering”). Whereas the phrase has been translated in a number of methods, the online dictionary LEO interprets “Vorsprung” as “advance” or “lead” as in “distance, quantity by which somebody is forward in a contest.” Audi roughly translates it as: “Development by way of know-how.”

The primary-generation Audio 80 (B1 sequence) was launched a yr after the tagline in 1972, and the brand new automotive was an excellent reflection of that tagline with many spectacular new technical options. It was all through the Nineteen Seventies that the Audi brand established itself as an progressive automotive producer, similar to with the five-cylinder engine (1976), turbocharging (1979), and the quattro four-wheel drive (1980). That is nonetheless reflective of the Audi model in the present day.

Catchy Business Slogans and Taglines Slogans: Audi

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20. Dunkin’: “America Runs on Dunkin”

In April 2006, Dunkin’ Donuts launched probably the most important repositioning effort within the firm’s historical past by unveiling a model new, multi-million greenback promoting marketing campaign underneath the tagline “America Runs on Dunkin.” The marketing campaign revolves round Dunkin’ Donuts espresso preserving busy People fueled whereas they’re on the go.

“The brand new marketing campaign is a enjoyable and sometimes quirky celebration of life, exhibiting People embracing their work, their play and all the things in between — accompanied each step of the way in which by Dunkin’ Donuts,” read the official press release from the marketing campaign’s official launch.

Ten years later, what the oldsters at Dunkin Donuts’ realized they had been lacking was their celebration of and honoring their precise prospects. That is why, in 2016, they launched the “Hold On” marketing campaign, which they name their fashionable interpretation of the ten-year tagline.

“It is the concept we’re your companion in crime, or we’re like your wingman, your buddy in your every day wrestle and we provide the constructive power by way of each meals and beverage but additionally emotionally, we consider in you and we consider within the shopper,” said Chris D’Amico, SVP and Group Inventive Director at Hill Vacation.

Catchy Business Slogans and Taglines Slogans: Dunkin'


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Enjoyable reality: Dunkin’ Donuts rebranded itself — and named itself Dunkin’ in 2018 whereas releasing new packaging in 2019. One store in Pasadena, California can be referred to as, merely, Dunkin’.

21. McDonald’s: “I am Lovin’ It.”

The “I am Lovin’ It” marketing campaign was launched method again in 2003 and nonetheless stands robust in the present day. This can be a nice instance of a tagline that resonates with the model’s audience. McDonald’s meals may not be your healthiest alternative, however being wholesome is not the profit McDonald’s is promising — it is that you will love the style and the comfort.

Enjoyable reality: The jingle’s notorious hook — “ba da ba ba ba” — was originally sung by Justin Timberlake.

Catchy Business Slogans and Taglines Slogans: McDonald's

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22. The New York Occasions: “All of the Information That is Match to Print.”

This one is my private favourite. The tagline was created within the late Eighteen Nineties as a motion of opposition towards different information publications printing lurid journalism. The New York Occasions did not stand for sensationalism. As a substitute, it targeted on vital details and tales that might educate its viewers. It actually deemed its content material all the true “information match to print.”

This helped the paper develop into greater than only a information outlet, however an organization that paved the way in which for credible information. The corporate did not power a tagline upon individuals when it first was based, however moderately, it created one in a time the place it was wanted most.

Catchy Business Slogans and Taglines Slogans: New York Times

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23. Normal Electrical: “Creativeness at Work.”

You might keep in mind Normal Electrical’s former tagline, “We Deliver Good Issues to Life,” which was initiated in 1979. Though this tagline was well-known and well-received, the brand new tagline — “Creativeness at Work” — exhibits how an organization’s inside tradition can revolutionize how they see their very own model.

“‘Creativeness at Work’ started as an inside theme at GE,” recalled Tim McCleary, GE’s supervisor of company identification. When Jeff Immelt grew to become CEO of GE in 2001, he introduced that his objective was to reconnect with GE’s roots as an organization outlined by innovation.

This tradition and theme resulted in a rebranding with the brand new tagline “Creativeness at Work,” which embodies the concept creativeness conjures up the human initiative to thrive at what we do.Catchy Business Slogans and Taglines Slogans: General Electric


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24. State Farm: “Like a Good Neighbor, State Farm is There.”

The insurance coverage firm State Farm has various taglines, together with “Get to a greater State” and “Nobody serves you higher than State Farm.” Just lately, the corporate up to date its tagline to “We’re right here to assist life go proper.”

However State Farm’s most well-known tagline is the jingle, “Like neighbor, State Farm is there,” which you are possible aware of for those who reside in the US and watch tv.

These phrases emphasize State Farm’s “community-first” worth proposition — which units it other than the massive, bureaucratic really feel of most insurance coverage corporations. And it rapidly establishes an in depth relationship with the patron.

Typically, prospects want insurance coverage after they least anticipate it — and in these conditions, State Farm is responding in pleasant, neighborly language.

Catchy Business Slogans and Taglines Slogans: StateFarm

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25. Maybelline: “Perhaps she’s born with it. Perhaps it is Maybelline.”

Are you able to sing this jingle in your head? Maybelline’s former tagline, created within the Nineties, is among the most well-known on this planet. It makes you consider shiny journal pages that includes robust, stunning ladies with lengthy lashes staring straight down the lens. It is that confidence that Maybelline’s make-up model is all about — particularly, the transformation right into a assured lady by way of make-up.

Maybelline modified its tagline to “Make IT Occur” in February 2016, inspiring ladies to “specific their magnificence in their very own method.” Regardless of this alteration, the previous tagline stays highly effective and ubiquitous, particularly among the many many generations that grew up with it.

Catchy Business Slogans and Taglines Slogans: Maybelline

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26. The U.S. Marine Corps: “The Few. The Proud. The Marines.”

Whereas “Semper Fi” is one the U.S. Marine Corps’ most coveted slogans (or, extra formally, mottos), it has had a handful of top-notch recruiting taglines over the many years as properly. These embody “First to combat” beginning in World Conflict I, to “We’re searching for a number of good males” from the Nineteen Eighties.

Nonetheless, we might argue that “The Few. The Proud. The Marines.” is among the many finest group taglines on the market.

This tagline “underscores the excessive caliber of those that be part of and serve their nation as Marines,” said Maj. Gen. Richard T. Tryon, former commanding common of Marine Corps Recruiting Command. In 2007, it even earned a spot on Madison Avenue’s Promoting Stroll of Fame.Catchy Business Slogans and Taglines Slogans: U.S. Marine Corps


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A catchy slogan and tagline will make a distinction in your small business.

Now that you’ve delved into some basic and catchy slogans and taglines, it’s time to set your small business up for achievement. Keep in mind a slogan and a tagline are comparable however a slogan is used to promote an merchandise whereas a tagline brings consciousness to the merchandise whereas being concise, catchy, and basic. Each are important when ensuring your small business will stay within the minds of shoppers.

Editor’s be aware: This publish was initially revealed in July 2020 and has been up to date for comprehensiveness.

Free Resource: How to Reach & Engage Your Audience on Facebook


Initially revealed Dec 29, 2021 7:00:00 AM, up to date December 29 2021