Your Instagram bio is your likelihood to introduce your model on Instagram. It’s a small house, however when used successfully it may be very highly effective.

On this submit we’ll have a look at some nice Instagram bio examples and offer you all the guidelines you’ll want to create certainly one of your personal.

What is an Instagram bio?

An Instagram bio is the 150-character description under your username on your Instagram profile page. Your photos show users what you do. Your bio is your chance to tell them who you are.

Your Instagram bio needs to convey your brand personality and show your audience they have come to the right place. After reading your bio, people should understand what you do and why they should follow you.

That’s loads to ask of such a small quantity of textual content. You’ll have to make use of some artistic Instagram bio concepts to make your bio stand out.

What makes an excellent Instagram bio?

The very best bio for Instagram is one which helps compel new profile guests to stay round and click on the comply with button. When interested by what to place in your Instagram bio, ask your self the next questions:

  • What’s your model promise?
  • How about your model persona: Humorous? Critical? Informative? Playful?
  • What are your particular abilities?
  • Are you a neighborhood enterprise? Nationwide? Multinational?
  • What makes your services or products distinctive?
  • What’s the very first thing you need individuals to do after they go to your profile?

On that final level: All good advertising and marketing materials features a clear and compelling call to action. Your Instagram bio is not any exception. Give guests clear path.

You may need to use your Instagram hyperlink in bio to ship individuals to a web page the place they will purchase your merchandise. However you might need a unique conversion objective in thoughts. Possibly you need individuals to Like your Facebook page or join your e-newsletter.

In case your objective is to build an Instagram following, your name to motion is likely to be merely to ask guests to comply with your feed, or to share their photos with a branded hashtag.

Cool Instagram bio concepts

Nonetheless unsure the place to begin? Listed here are some cool Instagram bio concepts to mannequin.

1. Humorous Instagram bios

Whereas it gained’t work for each model, generally humor may be a good way to interrupt the ice.

Outdated Spice makes use of humor that aligns with their well-known advert campaigns. “MUSCLES. SMELLS.” Yup, that’s Outdated Spice in a nutshell.

Old Spice humorous bio

Supply: @oldspice on Instagram

Totinos takes a unique strategy, utilizing a humorous character of their bio. (We’ll admit we needed to say “Pete Zaroll” out loud earlier than we bought the joke.)

Totinos pizza roll character

Supply: @totinos on Instagram

Discover that neither of those humorous Instagram bios says instantly what the corporate does. You may solely get away with this in the event you’re a very well-known model. However you may all the time play with humor in much less excessive methods if that fits your model persona.

Friskies Cat Food

Supply: @friskies on Instagram

2. Instagram bio quotes

Utilizing Instagram bio quotes may be a good way to specific an thought or create a sense of connection.

You might use a saying, a line from a poem or track, or any phrase that can imply one thing to potential followers. Simply be certain that to present credit score the place credit score is due in the event you use another person’s phrases.

The Quotations Page is an effective place to begin your seek for good Instagram bio quotes.

Listed here are 15 quote concepts you may copy and paste instantly into your Instagram bio.

  1. Happiness relies upon upon ourselves – Aristotle
  2. I’d slightly remorse the issues I’ve carried out than remorse the issues I haven’t carried out – Lucille Ball
  3. It’s not sufficient that we do our greatest; generally we should do what’s required – Winston Churchill
  4. The best way to get began is to stop speaking and start doing – Walt Disney
  5. Creativeness is extra essential than data – Albert Einstein
  6. Vitality and persistence conquer all issues – Benjamin Franklin
  7. You miss 100% of the pictures you don’t take – Wayne Gretzky
  8. Cherish eternally what makes you distinctive, cuz you’re actually a yawn if it goes – Bette Midler
  9. When you don’t just like the street you’re strolling, begin paving one other one – Dolly Parton
  10. The one not possible journey is the one you by no means start – Tony Robbins
  11. By no means let the worry of hanging out preserve you from enjoying the sport – Babe Ruth
  12. Motion is eloquence – William Shakespeare
  13. A person can’t be comfy with out his personal approval – Mark Twain
  14. You may be the lead in your personal life – Kerry Washington
  15. When the entire world is silent, even one voice turns into highly effective – Malala Yousafzai

3. Inventive Instagram bios

If you wish to stand out from the group, and it is smart to your model persona, you will get artistic with tips like emojis and puns.

MeUndies makes use of a intelligent pun and a cheeky peach to spotlight their model promise, whereas Wendy’s goes all-emoji to let you recognize that their Insta feed is all burgers, on a regular basis.

MeUndies brand personality

Supply: @meundies on Instagram


Supply: @wendys on Instagram

We’ll go into extra element on tips you should use to make your Instagram bio stand out later on this submit.

4. Cool Instagram bios

Some manufacturers are all about enjoying it cool, and so they lengthen that outlook to their Instagram bios.

CitizenM identifies itself as a misfit—a traditional cool-kid transfer—whereas Ben & Jerry’s riffs on a lyric from a 1979 Elvis Costello track.

CitizenM misfit among traditional hotels

Supply: @citizenm on Instagram

Ben and Jerry's Peace Love and Ice Cream

Supply: @benandjerrys on Instagram

5. Brief Instagram bios

When you can sum up what you do and what your Instagram feed is all about in just some phrases, there’s no hurt in doing so.

Instagram bios are usually not searchable, which implies you don’t want to incorporate any key phrases in your bio, and nothing you write in your bio will enhance your profile in Instagram search outcomes.

(To be taught extra concerning the components of your profile which might be searchable and discover ways to make your Instagram account extra discoverable, take a look at our submit on how to get followers on Instagram.)

The Oatmeal and The Globe and Mail each take a factual strategy to the brief Instagram bio sport. The Oatmeal takes a extra informal tone. The Globe highlights its achievements in just a few phrases that get straight to the purpose.

the oatmeal short bio comics and games

Supply: @theoatmeal on Instagram

The Globe and Mai international award-winning journalism

Supply: @globeandmail on Instagram

You can even use your mission or worth assertion or your tagline as a brief Instagram bio. On this case, it’s a good suggestion so as to add some secondary info like a hashtag, hyperlink, or or name to motion.

Apple makes use of its brief Instagram bio to encourage followers to share content material (extra on this under). Bumble sticks to its well-known tagline.

apple brand everyone has a story to tell

Supply: @apple on Instagram

Bumble make the first move

Supply: @bumble on Instagram

6. Intelligent Instagram bios

When making a artistic Instagram bio, ensure you strike the precise stability. You need to be intelligent, however not too intelligent. You don’t need to alienate potential followers by being excessive.

John Fluevog Footwear makes a intelligent play on phrases that’s proper according to the model’s playful strategy to footwear. Hulu attracts consideration with, properly, a name to consideration. It’s a intelligent Instagram bio for a model whose product providing is all about holding the rapt consideration of its prospects.

John Fluevog Shoes unique soles for unique souls

Supply: @fluevog on Instagram

Hulu call to attention

Supply: @hulu on Instagram

7. Instagram bios with emoji

Emojis convey a number of info in only one character. They’re a good way to spotlight your model persona and supply key particulars when creating a brief bio for Instagram.

Emojis are additionally a good way to interrupt your instagram bio up visually. They make an ideal substitute for bullet factors.

Listed here are a few good instagram bios to mannequin utilizing this system, from two wildly totally different sources. Alexandra Gater is a house decor YouTuber, whereas the NFL is, properly, the NFL. If this system can work for these two very totally different accounts, it might probably work for anybody.

Alexandra Gater home decor

Supply: @alexandragater on Instagram


Supply: @nfl on Instagram

You can even use emojis for emphasis, or simply so as to add a little bit of persona to your bio, like Victoria Emerson Designs does right here.

Victoria Emerson Designs sparkle and heart emojis

Supply: @victoriaemersondesign on Instagram

Listed here are some frequent Instagram bio emojis so that you can copy and paste:

  • 📍: Use in entrance of your bodily location or handle
  • 📩 : Use in entrance of your electronic mail handle
  • 👇: Use within the final line of your bio to level to your clickable URL
  • 👉: To attract consideration
  • ✈️: Generally utilized by journey manufacturers
  • 🎥 : To name consideration to you YouTube channel
  • 🎉: To point an achievement or award
  • ✨: Additionally used to point an achievement, or simply to point out off your “sparkle”
  • Flags: Could be a good way to point your property base, or to spotlight your native model accounts in numerous languages or international locations.

8. Instagram enterprise bios

Nice Instagram enterprise bios inform potential followers precisely what your model is all about so that they know why they need to comply with and what to anticipate after they do.

All three of the Instagram enterprise bios right here additionally embody a branded hashtag, which could be a good technique to construct a group to your model on Instagram. We’ll go into extra element on that facet of Instagram enterprise bios under.

Herschel Supply branded hashtag

Supply: @herschelsupply on Instagram

Article furniture branded hashtag

Supply: @article on Instagram

Plantsome tropical houseplants delivery business

Supply: @plantsome_ca on Instagram

Methods to make a cool bio for Instagram

Now that you just’ve bought loads of Instagram bio examples to mannequin, let’s have a look at some tips to make your bio stand out.

9. Change your Instagram bio font

Technically, you may solely use one “font” in your Instagram bio. However there are instruments on the market that can assist you create the look of a customized font by mapping your textual content to present particular characters.

Right here’s what my very own Instagram bio seems to be like in just a few totally different fonts, as created utilizing the device Instagram Fonts.

Instagram bio fonts

Instagram bio fonts 2

Instagram bio fonts 3

That third one is a bit bonkers, however you can choose and select just a few phrases to include strategically for visible enchantment. Usually, it’s a good suggestion to make use of this trick sparingly, for emphasis, slightly than dressing your whole bio up in fancy fonts.

When you discover a font fashion you want, simply copy-and-paste it into your Instagram bio.

10. Use Instagram bio symbols

We’ve already talked about utilizing emojis. However you may also go old-school and use particular textual content symbols to interrupt ★ up ★ your ★ bio. (Keep in mind Wingdings and Webdings? How very Nineteen Nineties.)

This trick makes use of the identical precept because the tip above, however as a substitute of utilizing symbols to create the look of a customized font, you should use them as retro emojis or distinctive bullet factors:

Blogger unique bullet points

Supply: @blogger on Instagram

The simplest technique to discover your particular character is to open a brand new Google Doc, then click on Insert and select Particular characters.

Insert special characters

Supply: Google Docs

You may scroll via the out there choices, search by key phrase, and even draw a form to discover a related character. Then, simply copy and paste into your Instagram bio.

11. Add a class

In case you have a business profile on Instagram, you may select a class for your enterprise. This seems below your identify and may also help individuals see at a look what you do.

Jackson Hole Ski Resort category

Supply: @jacksonhole on Instagram

Utilizing a class for your enterprise can unlock house in your Instagram bio, because you don’t have to repeat this info. Nonetheless, it solely seems within the cell view, so you may’t assume everybody will see it.

For tips 11 via 14, you’ll want to edit your profile utilizing the Instagram app, slightly than your pc. Out of your profile web page, click on Edit Profile, then scroll right down to Public Enterprise Data.

Edit Profile Public Business Information

Supply: Instagram

12. Add contact buttons

Enterprise profiles can embody contact buttons that enable individuals to telephone you, electronic mail you, or get instructions to your enterprise instantly from Instagram.

Hootsuite contact buttons email

Supply: @hootsuite on Instagram

13. Add a call-to-action button

You may encourage individuals to take motion straight out of your Instagram bio with CTA buttons. These enable your followers to take direct actions like ordering meals out of your restaurant, or shopping for tickets to your occasion.

Hawksworth Restaurant Order Food button

Supply: @hawksworthrest on Instagram

You’ll discover these choices below Motion Buttons when enhancing your enterprise profile.

14. Add your location

Whenever you add your handle to your Instagram enterprise profile, it additionally seems under your bio however doesn’t expend any of your bio character depend. That is one other nice technique to unlock house for extra compelling bio info.

Ontario Travel Toronto location

Supply: @ontariotravel on Instagram

You don’t have to incorporate your full handle right here in the event you don’t need to. You may simply embody your metropolis, if that’s what you favor.

15. Add a hyperlink in bio

You get one clickable hyperlink in your Instagram bio. Since you may’t use clickable hyperlinks in Instagram feed posts (except you’re utilizing Instagram ads or Instagram Shopping), your bio hyperlink is efficacious actual property.

You may change the URL as usually as you want. You may need to hyperlink to your latest or most essential content material (like your newest weblog submit or video), a particular marketing campaign, or a landing page specifically for visitors coming from Instagram.

You can even use Instagram tools equivalent to Linktree to arrange a cell touchdown web page with a number of hyperlinks, so that you don’t must preserve updating the hyperlink in your Instagram bio, which might result in outdated “hyperlink in bio” statements on older posts.

We’re now again into the territory of Instagram bio particulars which might be out there in each desktop and cell view.

Rare Beauty URL

Supply: @rarebeauty in Instagram

Questioning how you can put a hyperlink in your Instagram bio? Simply enter the hyperlink you need to use within the Web site subject in your profile.

16. Embody hashtags

Hashtags in your Instagram bio are clickable hyperlinks. Take into accout, although, that Instagram bios don’t seem in hashtag search outcomes. Including hashtags to your bio gained’t make it extra discoverable.

Which means you shouldn’t embody hashtags except they’re instantly associated to your enterprise, as a result of each represents a possibility for potential followers to click on away.

Nonetheless, including a branded hashtag to your bio is a good way to advertise and gather user-generated content material.

This is without doubt one of the finest methods for companies to make use of hashtags of their bio. When a consumer clicks on the hashtag, they may see all of the content material your followers and followers have posted, which creates wonderful social proof for your business.

Zappos hashtag Got it On Zappos

Supply: @zappos on Instagram

17. Add line breaks

Folks don’t are inclined to learn info on-line. As a substitute, they scan for bite-sized chunks of knowledge.

Make that info simple to determine utilizing line breaks.

Outdated Navy makes use of a mix of emojis and line breaks to create this cute Instagram bio:

Old Navy emojis and line breaks

Supply: @oldnavy on Instagram

It’s very easy so as to add line breaks utilizing the Instagram internet interface. Merely house your bio as you desire to it to look.

On cell, your finest guess is to create your bio with the spacing you need utilizing a notes app. Then, copy and paste it into your Instagram bio subject. Or, use one of many Instagram bio templates under.

Instagram bio templates

Nonetheless unsure what to incorporate in your Instagram bio? We’ve created some social media bio templates, together with Instagram bio templates, to get you began.

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

Get Started

Simply create, analyze, and schedule Instagram posts with Hootsuite. Save time and get outcomes.