Whether or not you are conducting a weblog site visitors audit or analyzing the success of your most up-to-date marketing campaign, it is plain that information is integral to all advertising and marketing duties and roles.

The International Director of Analytics at HubSpot, Bridget Zingale, says, “Reporting and attribution have revolutionized advertising and marketing in each business. Advertising information permits companies to make extra knowledgeable choices about their audiences’ wants, challenges, and pursuits.”

Happily, there are dozens of reporting instruments for entrepreneurs that assist acquire information from totally different sources, crunch it successfully, and ship useful analyses and insights.

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Reporting instruments must also make your job as a marketer simpler. Being able to effectively create enticing, action-oriented, and readable experiences is essential to making sure the outcomes of your work are clear to your whole workforce. That is precisely the place enterprise intelligence (BI) reporting instruments turn out to be useful — under, we’ll cowl 17 choices. 

Finest Enterprise Intelligence Reporting Instruments

As Zingale notes, “Information factors corresponding to age, ethnicity, gender, location, schooling, and employment have knowledgeable advertising and marketing groups and heightened the influence of campaigns throughout the board.”

Strong reporting instruments ought to provide the above metrics — however nice instruments ought to provide you with much more. And you may want these metrics and information in case you’re a part of the 75% of marketers who report ROI from advertising and marketing campaigns. Let’s dive into 17 BI reporting instrument choices. 

1. HubSpot Marketing Analytics & Dashboard Software

Business Intelligence & Data Reporting Tools example hubspot marketing analytics and dashboard software


HubSpot’s Advertising Analytics & Dashboard software program is straightforward to make use of and helps you measure and analyze the efficiency of your campaigns and advertising and marketing efforts with built-in analytics, experiences, and dashboards. With HubSpot, your whole advertising and marketing and CRM information will likely be situated in a single place and at your fingertips — no SQL or coding required.

Attribution reporting (each income and call) connects every buyer interplay — and any income generated — to that contact’s file. Moreover, you’ll be able to pinpoint the particular channels which might be hitting or surpassing their targets — and which channels want enchancment — so you’ll be able to successfully focus your consideration and funds the place it is sensible to take action. 

The Customized Report Builder brings collectively your whole information in a single location with out the necessity for spreadsheets. Entry contact, firm, and deal information plus your touchdown web page, weblog, and e mail information with this function. And with Customized Objects, you may get information that is distinctive to your corporation so as to create new segments and create customized experiences, campaigns, and workflows.

Pre-built, customizable, and versatile dashboards might be shared along with your workforce with ease from HubSpot or through e mail or Slack. If one of many many pre-built templates would not curiosity you, you’ll be able to all the time create a customized dashboard with the no-code editor. The drag-and-drop interface makes it straightforward to personalize your dashboard’s look, metrics, and information. 

Along with reporting, HubSpot comes with a Behavioral Occasions function that tracks customized interactions which might be distinctive to your corporation and signifies when a buyer is able to transfer to the subsequent stage of the customer’s journey. The function can then set off or schedule your subsequent touchpoint and notify you as soon as that occasion is accomplished. Lastly, you need to use the Account Based Marketing (ABM) function to shut the hole between Advertising and Gross sales so that you’re in a position to shut extra high-value goal accounts.

2. Calendar

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Calendar presents productiveness analytics. It has quite a few options designed to research how your workforce’s time is spent. By monitoring your moment-to-moment actions each day, you’ll be able to establish key areas through which your schedule could possibly be improved.

As vital as it’s to have your advertising and marketing analytics at your fingertips, understanding how you employ your time is simply as vital for maximizing advertising and marketing output. Calendar’s clear and easy reporting instruments provide you with useful experiences on what your agenda appears like and what you are able to do to make it higher.

3. DashThis

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DashThis is an efficient instrument for maintaining with advertising and marketing analytics at a look. It is a dashboard that gives a transparent have a look at your marketing campaign KPI information. You possibly can entry fast metrics and experiences out of your dashboard.

DashThis lets you choose a template after which robotically fills that template along with your information to streamline the reporting course of. It additionally exports information into PDF recordsdata so you’ll be able to share experiences along with your workforce.

4. Raven Tools

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Raven Instruments presents search engine marketing evaluation, social media engagement, funnel efficiency monitoring, and competitor comparability. Whether or not it’s big-picture analyses, like area authority, or small-scale comparisons of web site performance, Raven Instruments helps you to keep on high of the way you’re faring in aggressive areas. Moreover, the drag-and-drop editor and report generator make creating customized, professional-grade advertising and marketing experiences simpler.

5. Megalytic

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Megalytic eases the method of mixing advertising and marketing information from many sources — Megalytic is specifically designed to import information from a spread of promoting software program.

It takes solely a few moments to entry information from Google Analytics, Fb Adverts, Adwords, and extra on Megalytic. The instrument may also course of and report information saved in CSV recordsdata. Lastly, in case you’re trying to produce a complete report that pulls collectively a great deal of disparate information into one place, Megalytic is a brilliant selection.

6. Klipfolio

klipfolio example of Business Intelligence & Data Reporting Tools


As vital as it’s for reporting instruments to successfully soak up and analyze information, additionally they want to provide readable experiences. Klipfolio is nice for ensuring your experiences might be learn and accessed with ease throughout varied applied sciences in addition to through the instrument’s dashboard that replace in real-time.

Moreover, Klipfolio means that you can provide entry to your experiences by means of Slack, e mail, or customized hyperlinks, and it lets you sync your dashboards in real-time throughout a number of units corresponding to smartphones, net browsers, and TV screens. Being able to effectively pull up your analytics dashboard at any time, through any gadget, makes actions like on-the-go reporting, workforce collaboration, and distant work easy.

7. Mixpanel

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Mixpanel is a monitoring and reporting instrument with highly effective analytics options that present perception into tendencies like engagement and depend. It tracks how individuals interact with sure merchandise over time and the way totally different options affect consumer habits with graphs. In the event you’re concerned with conserving observe of how a sure web site or product is performing, it may be a priceless instrument for reporting on that sort of data, too. 

8. Intercom

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Though Intercom is a messaging platform initially, it additionally delivers an in-depth view of an organization’s buyer base. By way of integrations with over 100 advertising and marketing instruments, Intercom lets entrepreneurs observe, phase, and establish similarities between their prospects. Among the finest use circumstances for Intercom’s BI options is account-based marketing and messaging.

Intercom shows efficiency figures for every stage of your gross sales and advertising and marketing funnel, serving to you see the place the most effective alternatives are and the best way to faucet into them. You can too break down metrics by particular person representatives, groups, timeframes, and extra.

9. G2

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G2 is the go-to web site for stacking up software program instruments towards each other. G2 provides detailed analyses and charts for each class of promoting software program and explains vital components corresponding to strengths and weaknesses, options, pricing, buyer critiques, and extra. G2 can even usually embrace screenshots and movies of the instruments in use. 

10. Databox

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By way of integrations with HubSpot, Google Analytics, Fb, LinkedIn, Instagram, and extra, Databox compiles common advertising and marketing companies and social media into one interface. It comes with pre-configured report templates, however customers may also design customized experiences. 

The reporting instrument helps you to view marketing campaign KPIs, test progress, calculate funding returns, and obtain notifications when metrics fall outdoors of specified ranges. Databox has a desktop model, after all, however it additionally shows information on cellular and through apps like Slack.

11. MaxG

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MaxG is a platform that leverages artificial intelligence (AI) to drive outcomes. The software program prioritizes suggestions when delivering insights to get rid of guesswork about the best way to enhance content material.

Stories are damaged down into metrics and the instrument tracks what number of customers interacted with the content material throughout your whole net pages. It additionally offers perception into varied metrics concerning your e mail campaigns, touchdown pages, and CTAs. Along with giving efficiency suggestions, MaxG presents academic sources for customers to be taught from (e.g. the best way to create an informative weblog put up).

12. Microsoft Power BI

Business Intelligence & Data Reporting Tools microsoft power bi


Microsoft Energy BI integrates enterprise intelligence information straight into experiences for you. The instrument can scale with your corporation as you develop and boasts a built-in AI function that provides customized information metrics. You even have a show of visualizations you’ll be able to select from to pair along with your insights. Lastly, use Energy BI to question your information and edit it with out affecting different applications you employ.

13. Datapine

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With Datapine, you will have entry to reporting instruments that talk KPIs on a single dashboard. Quick access to real-time, correct metrics saves you time and retains your workforce on the identical web page. If you do not have a lot technical expertise, you will not have to fret — Datapine is straightforward to navigate and makes information evaluation simple. The platform additionally integrates with quite a few instruments so you’ll be able to customise your information from different sources, too.

Personalize the KPIs in your experiences additional with the drag-and-drop dashboard builder. Moreover, Datapine provides you entry to a worldwide efficiency filter and predictive evaluation (since Datapine is AI-powered, it combs by means of information for you and suggests enhancements). Datapine additionally helps you to export dashboards by e mail, URL, or with an embed code.

14. Zoho Analytics

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Zoho Analytics is part of the bigger Zoho Cloud software program suite. With it, you’ll be able to synchronize information that is unfold throughout a number of sources. The info will sync on a periodic foundation for you and you’ll customise your experiences to get the data that issues most to you.

If you wish to evaluate information from a number of sources, add lookup columns so that they’ll be included in your experiences. With over 40 chart sorts, like geographical maps, funnels, tables, and warmth maps, your experiences might be something you need them to be.  

15. Domo

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Domo is a cloud-based enterprise intelligence platform that helps you create a data-focused tradition throughout your whole groups. There are a variety of BI information visualizations which you can select from together with interactive maps, graphs, and pie charts — and in case you’re not sure of which visualization would work finest to your information, Domo will suggest a visualization for you. 
Personalize your information and experiences with the drag-and-drop dashboard builder and customizable, pre-made templates, which make the method of information visualization sooner. Set alerts to trace modifications to your KPIs in real-time, annotate your information, and refine your information with filters, calculated fields, and by including or eradicating sure information factors. Lastly, get a fast view of your advertising and marketing and gross sales KPIs in your CRM with Domo’s HubSpot integration

16. InsightSquared

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InsightSquared is a revenue operations and intelligence platform that is accessible for HubSpot, Salesforce, and Bullhorn CRMs. The instrument presents seven fundamental options: deal exercise, conversational intelligence, guided promoting, interactive reporting, forecasting, dashboards, and personas. The instrument is exclusive as a result of it brings collectively your advertising and marketing, gross sales, and customer support information to offer you cross-team, real-time enterprise and income intelligence. 

Automate forecast submissions throughout your workforce and handle your whole advertising and marketing, gross sales, and repair information and dashboards from a single location. It is also straightforward to share these experiences and dashboards with workforce members to make sure everybody, from advertising and marketing to gross sales to service, is on the identical web page and has entry to the data they should succeed. 

17. Grow.com

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Develop.com is a enterprise intelligence instrument that brings collectively your whole information, from a number of sources, and compiles them into insights, experiences, and dashboards. Relatively than needing a number of instruments to retailer your information, Develop.com removes the necessity for third-party information warehouses — it organizes information from disparate sources so your most vital information is all the time simply accessible and you will not must spend time sifting by means of your varied instruments and experiences to floor the data you want.

Construct your personal metrics and show your information with lovely and easy-to-understand visualizations. Develop.com makes the method of sharing these experiences along with your workforce easy over e mail, Slack, export, URL, e mail, and TV mode. You can too integrate Grow.com with HubSpot that will help you make data-driven choices out of your CRM. 

Select Your BI Reporting Software

Entrepreneurs use information day by day — that is why it is essential you will have information that is related, well-organized, and offers the data it’s good to hit your targets. Enterprise intelligence reporting instruments make this course of simpler and more practical. So, decide which options you want most out of your BI instrument and get began analyzing, sharing, and making use of your information. 

Editor’s observe: This put up was initially revealed in July 2020 and has been up to date for comprehensiveness.