I can assure you that this text might be completely eye-opening.

It should present actionable, research-backed perception that is confirmed to take your advertising and marketing copy from mind-numbing to mind-blowing.

I do know what you are pondering — “Wow! The language you simply used was completely electrical! I am completely engaged and emotionally invested! I must learn this text and study extra about no matter it is discussing! Wow!”

Effectively, the phrases I used there — those that have you ever completely spellbound and intrigued — are designed to set off emotional responses and seize consideration. They’re often called energy phrases, and so they’re sturdy sources for getting extra out of your advertising and marketing copy.

Right here, we’ll discover the idea of energy phrases a bit additional and see an inventory of 150 of the simplest ones.

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Energy phrases are evocative — that is the important thing to their enchantment and efficacy. They subconsciously urge readers to take motion. Phrases like “superb”, “definitive”, and “jaw-dropping” give some additional oomph to your copywriting.

They’re over-the-top sufficient to play on sturdy emotions and set off high-arousal feelings. Taken collectively, these elements can put a sure urgency behind your copy — one that buyers have been identified to reply to.

It is also price noting that energy phrases’ utility extends past conventional advertising and marketing copy. These phrases can be utilized in gross sales or advertising and marketing emails, to induce shoppers to learn weblog posts, or to flesh out profitable CTAs. In all these instances — amongst a number of others — energy phrases have been identified to immediate motion and enhance conversion.

Energy phrases are likely to play on feelings associated to worry, encouragement, anger, lust, greed, security, and taboos. For the sake of our listing, we have condensed these parts into three classes which are instantly related to enterprise — urgency phrases, affirmation phrases, and safety phrases.

With out additional ado, this is our listing of the simplest enterprise energy phrases.

Urgency Phrases

Urgency phrases are supposed to create the impression of a direct, urgent want behind an providing. They’re used to push ideas like shortage and worth — to guide shoppers to imagine they solely have a lot time to capitalize on a superb deal.

1. Discount

2. Earlier than

3. Large

4. Large Deal

5. Large Time

6. Billion

7. Bonus

8. Money

9. Low cost

10. Deadline

11. Greenback

12. Double

13. Unique

14. Expiring

15. Further

16. Quick

17. Remaining

18. First

19. Frenzy

20. Giveaway

21. Large

22. Hurry

23. Rapid

24. On the spot

25. Jackpot

26. Restricted

27. Luxurious

28. Huge

29. Extra

30. New

31. Now

32. Premiere

33. Prize

34. Revenue

35. Fast

36. Diminished

37. Wealthy

38. Operating low

39. Operating out

40. Save

41. Financial savings

42. Scarce

43. Particular

44. Surge

45. Final

46. Worth

Affirmation Phrases

Affirmation phrases can be utilized in two most important contexts — highlighting a services or products’s excessive esteem or boosting shoppers’ self-perception. They will present that an providing goes above and past its competitors or lead prospects to imagine {that a} services or products will enhance how they’re perceived by the world round them.

47. Wonderful

48. A-Plus

49. Astonishing

50. Astounding

51. Superior

52. Stunning

53. Blissful

54. Breathtaking

55. Sensible

56. Have fun

57. Celebrated

58. Colossal

59. Braveness

60. Daring

61. Delight

62. Easy

63. Empower

64. Epic

65. Wonderful

66. Excited

67. Extraordinary

68. Eye-Opening

69. Fabulous

70. Unbelievable

71. Fearless

72. Fierce

73. Flawless

74. Wonderful

75. Biggest

76. Grit

77. Glad

78. Coronary heart

79. Hero

80. Hope

81. Unimaginable

82. Jaw-Dropping

83. Life-Altering

84. Lovable

85. Magic

86. Thoughts-blowing

87. Miraculous

88. Subsequent-Degree

89. Excellent

90. Phenomenal

91. Outstanding

92. Sensational

93. Spectacular

94. Splendid

95. Staggering

96. Putting

97. Gorgeous

98. Terrific

99. Thrive

100. Unbeatable

101. Unbelievable

Safety Phrases

These phrases are typically used to place shoppers comfortable. They present {that a} services or products is well-tested, trusted, and secure. Safety phrases are designed to point out, at the beginning, that a number of different shoppers reliably use the services or products in query.

102. Above and past

103. Accredited

104. Nameless

105. Authorized

106. Genuine

107. Automated

108. Authoritative

109. Authority

110. Greatest

111. Greatest-selling

112. Higher

113. Bonafide

114. Cancel anytime

115. Licensed

116. Definitive

117. Reliable

118. Detailed

119. Endorsed

120. Ensured

121. Knowledgeable

122. Fail-proof

123. Foolproof

124. Real

125. Assured

126. Guilt-free

127. Legit

128. Official

129. Apparent

130. Patented

131. Skilled

132. Protected

133. Confirmed

134. Refund

135. Dependable

136. Analysis-Backed

137. Outcomes

138. Threat-Free

139. Scientific

140. Safe

141. Wise

142. Surefire

143. Examined

144. Thorough

145. Reliable

146. Unconditional

147. Verified

148. Effectively-beyond

149. World Class

150. Fear-Free

If you need your copy to have some additional gusto and impression, think about referencing this listing when writing it. As a result of now that you’ve got an unequivocal, bonafide, authoritative understanding of energy phrases, you should utilize them to raise your copy to phenomenal, jaw-dropping, superior, astounding heights.