Eighty-nine minutes is, inarguably, a very long time to spend on an utility. Nonetheless, eighty-nine minutes implies that companies have invaluable alternatives to seize viewers consideration and generate curiosity.
Should you’re hoping to get in on the motion, learn on to find high-quality concepts for content material to submit on TikTok.
As a refresher, TikTok is a social media platform the place customers can report, edit, and share video content material. These movies may be wherever between 15 seconds to 3 minutes lengthy, creating ample alternative for all sorts of content material to take heart stage.
What to Publish on TikTok
Let’s go over some high-quality concepts and examples of content material you’ll be able to submit on TikTok.
1. Day-to-day routine movies.
Each day routine movies give viewers perception into how work occurs at what you are promoting.
It shares the processes that carry your product or companies to life, and it may be a enjoyable solution to construct a connection by means of a behind-the-scenes look. Should you leverage this tip, it’s a finest follow to create a every day routine video that options on a regular basis duties most associated to what you are promoting.
Glass Half Full is a small enterprise in Louisiana that diverts glass merchandise from landfills by accumulating used glassware and recycling it into sand and glass cullet. It makes use of TikTok to generate consciousness and curiosity in its enterprise, and the video under demonstrates what a day of glass assortment and recycling seems like.
2. Share content material that displays your model values.
Content material that displays a model or enterprise’ values performs best on social media and has the third highest ROI of any content material kind. Clients additionally care now, greater than ever, concerning the causes that their favourite companies stand for and use them as an element of their buying selections.
As such, sharing your model values on TikTok is a invaluable solution to join along with your viewers. Those that stand for a similar causes as you’ll take discover, and you’ve got the potential to attract them in as a buyer.
Be sure that you’re real with this follow, although, as shoppers see companies that make false claims as exploitative and opportunistic.
3. Highlight your workers.
Spotlighting workers places a face to your model and reveals audiences the folks behind the services and products they love. It additionally humanizes what you are promoting and shares an thrilling and unique peek into your operation.
4. Educate your viewers on related subjects.
You’ll be able to share info along with your viewers on TikTok that may educate them on issues associated to your business or area of interest. Should you’re dedicated to at all times educating and serving to, you’ll construct authority, and other people will return to you as a supply of reality to proceed studying extra.
Jeeves is a dry cleansing service that shares useful, instructional content material with its viewers. Within the video under, an worker explains the significance of separating gentle and darkish colours when doing laundry.
5. Create product campaigns and tease new launches.
Operating product campaigns or teasing upcoming launches on TikTok may also help you generate pleasure. Viewers know that they will anticipate a giant reveal in your web page, and so they’ll be ready on the sting of their seats and returning to your profile to see should you’ve launched extra info.
A professional tip is to mix a product marketing campaign or launch with a associated and related sound or hashtag to get extra visibility from customers scrolling by means of present tendencies.
6. Share a novel enterprise story.
Sharing a story story about what you are promoting is a fascinating solution to join along with your viewers, as these movies symbolize one thing that they will solely discover in what you are promoting. For instance, buyer spotlights or success tales, explaining the lifecycle of your services or products, or an thrilling story about associated business information all uniquely relate to what you are promoting and what you supply.
One of many nice issues about TikTok is that audiences don’t anticipate high-production-value from movies, so you’ll be able to merely generate an concept and activate the digicam and begin filming.
7. Reply viewers questions.
Answering questions is an effective way to attach along with your viewers and construct relationships. TikTokers usually ask questions with out being prompted, so you’ll be able to browse your feedback and create video replies to questions or leverage TikTok’s native Q&A feature.
A bonus is that answering questions offers you perception into clients’ troubles with what you are promoting. Should you see the identical asks repeatedly, you would possibly study that it’s good to replace your FAQ web page or present further details about particular subjects in your web site.
Within the TikTok under, Franziska, founding father of Glass Half Full, solutions a remark in a video reply concerning the enterprise’ practices in terms of throwing merchandise away.
8. Product Demonstrations
Product demonstrations assist your viewers learn to use your merchandise in a digestible means. As a substitute of studying an instruction guide and deciphering photos or being walked by means of the method over the telephone, they will really watch somebody take the steps and observe alongside.
9. Associate with related influencers.
Influencers have audiences that belief them and their values, so partnering with one associated to your area of interest is a invaluable instrument for producing model consciousness and constructing your following on TikTok. These partnerships are additionally a invaluable type of social proof for viewers, which is a giant think about buying selections.
You’ll be able to leverage this tip and submit influencer content material to your profile, however you may as well have influencers share content material on their profiles to reveal you to a brand new viewers group.
Small Enterprise TikTok Concepts
As a small enterprise, chances are you’ll be questioning if it’s worthwhile to create one other social media profile on one other app.
Contemplating that 92% of world TikTok customers take motion after watching a video and are 1.5x extra more likely to instantly exit and purchase one thing they found on the platform, you might have the chance to actually construct your model should you use the app.
The concepts talked about above are invaluable for giant and small companies alike, and you may leverage lots of them with out a big funds. Nonetheless, there are particular content material concepts which can be related for small companies, and we’ll talk about them under.
1. Share your origin story.
Sharing your small enterprise’ distinctive origin story humanizes what you are promoting and helps you join along with your viewers. They’ll clearly see the way you got here to be and why you care about what you supply, and your video can be a supply of inspiration to your followers beginning their very own enterprise endeavors.
As talked about earlier than, TikTok viewers don’t demand excessive manufacturing worth, so you’ll be able to inform your story nonetheless you see match.
Within the TikTok under, Pierce Woodward explains how his jewellery enterprise, Model Pierre, started its journey and grew into what it’s at present.
2. Spotlight your manufacturing course of.
Displaying viewers what goes into creating what you supply is thrilling as a result of they’ll see how the issues they care about come to be. It additionally reveals the laborious work, dedication, and care that goes into creating what you supply, demonstrating your dedication to giving worth to your clients.
Victoria Adrian is a textile artist who creates customized rugs and embroidery tasks. She ceaselessly shares her manufacturing course of on TikTok, displaying the care and thought that goes into creating her merchandise.
3. Use trending sounds and hashtags.
Utilizing trending sounds and hashtags helps you construct model consciousness to your small enterprise as your movies are seen to a broad viewers. Individuals shopping by means of the sound or hashtag will see the entire totally different movies that had been uploaded and have the potential to land in your video, click on in your profile, and study extra about what you supply.
4. Duet and sew movies.
Duets and Stitches are methods to construct on current TikTok movies. With Duets, you add on to a different person’s current video, and with Sew, you clip particular scenes from one other person’s video so as to add to your video.
As a small enterprise, utilizing these native TikTok options permits you to interact with current associated content material and incite dialog along with your viewers. You’ll be able to Sew and Duet movies from anybody on the platform with the function enabled, so you’ll be able to even start conversations with customers that will not know you exist.
Jeeves expertly makes use of the sew function to reply viewers questions. The video under is a sew from a video the place somebody asks how you can handle an merchandise of clothes.
5. Associate with related content material creators.
Partnering with content material creators or influencers helps you acquire publicity to a brand new viewers related to what what you are promoting presents. By working with a content material creator, you’re additionally benefiting from the belief they’ve constructed with their viewers that the merchandise, companies, and companies they work with and use are reliable and price doing enterprise with.
about time espresso in New York Metropolis partnered with a bunch of sisters, sister snacking, who’re influencers within the New York Meals scene. The enterprise posted the video to its profile, and so did sistersnacking, that includes a number of the retailer’s merchandise to their viewers of 147.6K followers.
6. Showcase what makes what you are promoting shine.
A good way to get folks enthusiastic about what your small enterprise presents is to showcase how properly you do what you do. This reveals viewers precisely what they will anticipate from you, producing pleasure and possibly serving to folks resolve to work with you primarily based in your experience.
The Pool Man, Miles Laflin, is a swimming pool engineer within the UK who usually posts movies of the pool cleansing course of and the effectiveness of his work. He reveals a earlier than and after image that clearly demonstrates how he brings swimming pools from inexperienced and swampy to clear and prepared for swimming. He reveals that he’s good at his job, alerting potential clients he can carry their pool again to life.
Over To You
TikTok was as soon as the app to look at in 2019.
Now, 52% of social media entrepreneurs who leverage the app plan to extend their investments in 2022. Should you’re hoping to get in on the channel for the primary time or enhance your presence, the enterprise examples on this listing are an amazing supply of inspiration so that you can get began.